As many companies that launch a new website soon discover, web traffic isn’t typically a case of “if you build it, they will come.” With millions of sites competing for users’ attention, one of the biggest challenges businesses face in their digital strategy is driving website traffic, whether those views come from new, first-time visitors or repeat visits from people who have already been on your site.
The good news is there are some proven tactics to increase traffic to your website. Here are five easy ways to get more visits to your site:
1. Optimize your website to get more search traffic
Search engines drive a huge proportion of web traffic, and they’re also one of the best ways to get in front of people who are actively seeking out products and services like yours. But with so many businesses competing for the same top placement on search results pages, how do you stand out? By building a website that is designed to perform well on search engines. Search engine optimization or SEO is the practice of making improvements on your website that are specifically aimed to impact your search ranking. That means setting up your website to Google and other search engines’ specifications, researching the exact phrases your prospective customers are using to find businesses such as yours and using them in posts and landing pages, and refreshing your content regularly.
While SEO may seem complex, the benefits are high, especially for local businesses – according to Google, four out of five consumers use a search engine to find local information. But you don’t have to keep on top of every new best practice yourself – Yellow Pages offers SEO services to manage the process for you, helping you increase your traffic.
2. Get blogging
Blogging can help increase web traffic in several ways. From a search perspective, search engines are increasingly boosting the rankings of websites that post fresh, new content more frequently. Each blog post is also an extra page for search engines to index, meaning your posts may surface in a greater number of potential queries. Blogging also feeds the appetite for content – it gives you material to post on social media, and, if your posts are informative and engaging, gives other people something to link to on their sites, driving more traffic back to you.
3. Become a social business
Research shows that six in 10 Canadian adults use Facebook, with the average person visiting more than once per day. More generally, social media is currently the number one driver of web traffic worldwide. You know what that means? If you want to drive traffic to your website, you’ll need to get social. With the lion’s share of users, Facebook is a great place to start. Consider launching a Facebook page where you can share links back to your blog, company news and special offers (just make sure your posts aren’t entirely self-promotional; try to provide your followers with value via informative or interesting content).
4. Launch a newsletter
While direct visits to website homepages have decreased in recent years, a newsletter acts as both a reminder and an invitation for people to come to your site. Even better, you can send visitors directly to the parts of your site you want them to visit, whether that’s a blog featuring company news or a special offer to spur sales. Buzzfeed says that behind search and social media, its newsletters are one of its biggest drivers of website traffic. You can encourage customers to sign up for your newsletter via a signup widget or call to action on your website, and by requesting that customers opt-in when they visit your business.
One of the most powerful ways to drive traffic to your site is to advertise to the right audiences. There are several types of targeted online advertising, including search engine marketing, which shows your ads to people as they actively look for products and services, and display ads, where your advertising appears as people look at other content. You can even specifically target your ads at past customers or people who have been to your website already. Yellow Pages can get your advertising in front of customers using either or both of these tactics.
So what are you waiting for?
With so many local businesses going online, it may feel like a challenge to get users to visit your website over the countless others. But there are lots of ways to increase traffic to your website, whether from first time visitors or from long-time customers. Yellow Pages can help manage your digital strategy through the entire lifecycle, from creating a website that fits your vision and business needs to reaching the largest and most valuable audience.