Your website is the go to place when customers want to learn more about your business, so it is especially important that your website is always at its best. To ensure this, avoid making these five mistakes:
1. It's difficult to navigate
If people can't find what they are looking for on your website, then you may loose a potential customer. There are many reasons why your website may be difficult to navigate, including:
Not having an organized menu bar
Not including a search bar
Your site links are scattered (most of them should be at the footer)
Your contact information is hidden or buried
2. It's not aesthetically pleasing
A beautiful website draws people's attention. People are more inclined to read your content when your page is visually pleasing. If your website is not eye catching, consider these factors:
You have a wall of text: large blocks of text are difficult to read, break your content into digestible smaller chunks so they are easier to look at
You don't have enough white space: white spaces make your site look clean and helps space out your content
There’s too much going on or there aren’t enough visuals: make sure you have a nice balance of images and text.
You have poor colour schemes: do the colours on your page make you go blah? Use colours that compliment each other.
3. It's not tailored to your customer
Is your content tailored to your audience? Is there too much jargon? When it comes to information that you put on your website, make sure it resonates with your target audience.
As well, your site navigation should be tailored to your customer's preference. For instance, if a website is for your music studio, you might have an information page for parents and a fun page for kids.
4. It's not optimized
There are many ways that your website may not be optimized, including:
Your content is not search engine optimized: in other words, you don't use the right keywords on your website so people can't find you on search engine results.
There are no links pointing to your site: your website can get more traffic when other websites link back to your page.
You don't have call-to-actions: A call-to-action (CTA) is a button, image or line of text that prompts your visitors, leads, and customers to take action, such as 'try now' and 'sign up'. Without CTAs, you are not making the most of your website to help you acquire customers and drive profit.
Your website is slow to load: If it’s painfully slow to load, it’s important to figure out why and fix it ASAP. Avoid using Flash if you can.
You have dead links: Dead links are redundant and provide a bad user experience. They also lower your website rank in search engines – so get rid of them!
5. It's not accessible to everyone
Be mindful of those who may be visually impaired. Some people may have poor eyesight and have trouble reading smaller text. For those who are blind and use screen readers to access the web, make sure your page can be navigated by keyboard.
As well, as more Canadians browse online and find businesses with their smartphones, it is essential that your website is mobile friendly. This makes mobile navigation easier and helps customers find what they are looking for on their phones. Yellow Pages has a mobile site, for instance, to help businesses get noticed on mobile search. Learn about their Mobile Priority Placement tool to find out more.
Your website is your digital storefront
An overwhelming majority of consumers look online first before making a purchase decision, so it is essential that your website is in great condition. By avoiding these mistakes, your customers should be able to find what they are looking for, get a good impression of your business, and quickly and easily learn about you and your business.