Most people start their search for new products or services online. Whether someone is looking to buy a car or find a nearby florist, the Internet is most likely the first place they would go to find a business.
Online content lets businesses deliver useful content at the precise moment a buyer needs it and can provide them with the education they need to make a decision. Simply put, creating content can help you connect with people earlier in their decision process, if you share the type of information they’re looking for. Web content can help your business get noticed and is an effective tool to directly connect to buyers.
Here 3 ways content can help you promote your business:
1. It improves your search engine optimization (SEO), so you appear higher in searches
People find your website using search engines such as Google, Yahoo! or Bing. These search engines skim through your website, trying to figure our what you’re all about, and they use the words on your site to determine what you have to offer.
Using the words that your customers are looking for helps search engines point them to your site. These words are referred to as keywords. Using a single keyword a few times on a webpage can help search engines better match your site to a specific search query. Your website is more likely to get noticed when you use relevant keywords on your pages. The process of ensuring that your website appears high on the list of results returned by a search engine is called search engine optimization (SEO).
Having more content with relevant keywords will improve the ranking of your website on search engines. But, don’t forget to make sure that your content is still relevant for your customers. They may end up on your website, but could quickly leave if they don’t find what they’re looking for.
2. It engages customers and prospects
Digital content come in many forms: blogs, vlogs (video blogs), social media updates, newsletters and much, much more. This type of online content helps you engage customers directly and answer their questions. For instance, real estate agents can share information for first time buyers, while a dentist might share tips on how to floss better, or help children adopt better oral hygiene. A plumber might share information for checking and cleaning drains, or for prepping a home for the winter.
You have a ton of expertise that your customers and prospects are looking for. By sharing it online, on your website, in a blog, in newsletters or over social media, you connect with more people and remind them that you’re available and can help them.
3. It helps you connect more frequently
Once you’ve created great helpful content for your customers and prospects, it’s time to start sharing it. Your website obvious place to put it, but what about sending out monthly newsletters or sharing it on your Facebook page? This helps you stay top of mind, when customers are looking for products and services like yours.
You can also share content in digital ads. Informative, helpful articles usually draw more attention than ads. Just think about what usually catches your attention in your inbox or on Facebook. Perhaps you can further share your expertise by offering free eBook or sharing a customer’s success story.
The great thing about digital ads is that you can choose the kinds of audience you want your content to reach according to specific criteria such as demographic, location and interest. Our experts at Yellow Pages can help you get your ads in front of the right local people who are interested and searching for businesses like yours.
Content is a powerful marketing tool
The popularity of the Web has enabled businesses to distribute digital content more effectively to a large audience for significantly less than traditional media channels. Through distributing valuable, relevant, and consistent content online, more businesses are attracting and retaining a clearly defined audience, which ultimately drives more profit. Digital content marketing is an inexpensive and effective strategy to help grow your business.