With Facebook rated the #1 social media platform by small business owners for ROI, and more Canadians active on Facebook than any other social media site, it’s no surprise businesses are in “like” with the platform.
But while you may have given thought to how you can improve the SEO of your website, something you may not have considered is that you can also take steps to improve the ranking of your Facebook page in local searches. If you don’t yet have a Facebook page, Yellow Pages makes it easy to get started – and can help you implement all of the best practices outlined in this article (and then some!).
Taking the steps to ensure your Facebook page shows up higher in Google is one way you can grow brand awareness and improve visibility among people searching for local businesses like yours. The added visibility can also help you amass a greater number of “likes” on your Facebook page, and with it, all of the benefits having a robust following can confer.
Follow these easy steps and watch your Google ranking climb.
1. Claim your vanity URL.
Facebook offers free customized URLs, which replace a user profile ID in your page address with a name of your choosing. Because the words within your URL are one signal Google uses to determine what a page is about, it’s worth taking a few minutes to claim yours.
2. Complete your profile.
The more complete your Facebook page, the better Google is able to classify what your business does, where you are located, and other key details that make you relevant to people’s searches. Make sure each of the sections of your profile is complete and that your address and phone number are an exact match for how they are formatted on your website and other listing sites – even a difference as seemingly simple as listing your address as Main St. E. on one property and Main St. East on another can lower your ranking.
3. Use keywords – where appropriate.
As with your website, your choice of wording and the placement of important keywords can help search engines quickly and correctly understand what your page is about. Google’s keyword planner can help you to find the exact keywords or phrases (called “longtail keywords”) more people use when they are searching for businesses like yours. Use these words in your about sections and Facebook posts. But as with your website, don’t overdo it. Loading your page name or description fields with keywords can come across as “keyword stuffing” and have the opposite of your intended effect, resulting in a lower search ranking.
4. Get a local verification badge.
Facebook recently introduced local verification badges for businesses. These confirm your page is the authentic one for your business. Though Google hasn’t expressly said that having a verification badge will help your page, it is one more signal of your page’s location and authenticity, and as such, it’s likely this could factor into how your page ranks on search. Even if it doesn’t give you a boost on Google, verification will help you show up higher on local Facebook searches.
5. Add links to your Facebook page on your website and blog.
Inbound links – links back to your Facebook page from other websites – can help boost your SEO as Google views each link as a vote of credibility for your page. Once you’ve built your page, make sure to link to it from your website and blog, and anywhere else the link may be appropriate.
6. Post timely, interesting content on a regular basis.
Google’s algorithm favours websites that frequently post fresh, timely content – and Facebook pages are no exception. Frequent posting also gives you greater newsfeed visibility, more opportunities to engage your audience and, since we’re talking about SEO, to strategically use the keywords which can bolster your search ranking. Try posting content from your blog, news that might be of interest to your local clientele, interesting tidbits about your business, products or staff, and lots of photos and video.
Does SEO for Facebook sound confusing?
It doesn’t have to be. Whether you’re just getting started on Facebook, looking to employ the above steps to improve your page’s SEO, or seeking additional tactics to grow your page reach, Yellow Pages offers easy, cost effective Facebook solutions for your local business.