Attracting Mobile Users with Facebook

February 15, 2018 Caitlin McElwain

If you’re looking to connect with more customers, there’s a good chance you’re thinking about how to reach people on their phones. Though Canadian Radio-television and Telecommunications Commission (CRTC) research found that two thirds of Canadian adults have a mobile device, you probably didn’t need statistics to know that most people are looking at content on their phones these days. All you have to do is take a glance around to see that those small screens command a lot of attention.

Want to know what it is people are staring at so intently? Facebook. In fact, in Canada nearly a quarter of all mobile time is devoted to the Facebook app, making it a crucial opportunity for local Canadian businesses to capture customers’ attention.

Here are five sure-fire tips for attracting all of those mobile users on Facebook.

1. Get a Facebook page

Don’t have one yet? Well, then how do you expect customers to engage with your business on Facebook? This article can help you get started with a new Facebook page for your business in seven easy steps, or contact our Yellow Pages social media experts to find out how they can help.

2. Show up in Facebook mobile searches

Similar to Google, Facebook uses location cues to determine which pages to show when people perform a search. You can help your page reach local mobile customers by completing all of the information in the “About” section of your page, including your address and phone number. You can also verify the authenticity of your page by submitting your information to Facebook. Verification is another factor that can help you rank high in local mobile Facebook search results.

3. Target mobile users

Instead of waiting for mobile users to find and come to you on Facebook, why not ensure your business a spot within their newsfeeds? Facebook offers a number of ways to target ads or to show your page updates to a specific audience, including mobile users. Businesses can even target mobile ads by the type of connection or specific device a person is using.

4. Make sure your website is optimized for mobile

What does your website have to do with your Facebook page? Many businesses drive results by using Facebook as a way to channel customers to their website, a destination where they own the message. But to reap the rewards of this tactic, it’s important to ensure that people have a great experience when they land on your site. If they’re coming from the Facebook mobile app, this means ensuring that your text and images are easy to see and read, and that menus and other features function properly on mobile.

TIP: Optimizing your website for mobile doesn’t have to necessitate an extra step – Yellow Pages websites include mobile optimization, so that when mobile users land on your website from Facebook, they automatically have the best possible experience.

5. Make your posts visually appealing for mobile

If you want to grab people’s attention from the Facebook mobile app newsfeed, it’s important to make sure your updates are easy to read and are visually appealing on a small screen. On mobile devices, images appear as 560 pixels by 292 pixels and text cuts off at 110 characters; for the best newsfeed viewing experience, make sure your posts adhere to these specs.

Facebook doesn’t have to be complicated

With Facebook capturing so much of Canadians’ attention, it’s a priority platform for many local businesses. But with so many people using mobile apps to access Facebook, thinking about how your Facebook strategy plays on the small screen too can pay off in a big way.

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