With the evolution of technology, the ability to create video content is accessible to any and all entrepreneurs. While some small businesses are still hesitating to engage in video content, successful entrepreneurs admit that it is an essential part of modern day digital marketing. Here a four reasons why you should follow suit!
1) Your audience watches video content. A ton of videos.
Statistics regarding video content are extremely impressive:
• Video content represents approximately 50% of all Internet traffic.
• We estimate that, since 2013, investments in video advertisement in Canada have nearly tripled, going from $165 million to $474 million.
• 82% of consumers prefer video content to all other forms of posts on social media.
• 65% of users watch at least three quarters of a video - that’s significant viewing time.
2) Video content performs well on Social Media
Social Media has adapted to this change in user behavior and the most recent technological innovations aim to provide even more space for video content. For example, think of Facebook, which automatically starts a video that appears on your news feed.
This is particularly true on your smart phone, where one video post will take up your entire screen. Even while scrolling through content, a video which starts automatically has a strong ability to make us stop what we’re doing to satisfy our curiosity.
Interesting fact: 85 % of videos on Facebook are viewed without sound. It is therefore important to develop from the outset a concept that works even when muted – through the use of subtitles, visual support, for example. The first seconds of a video are also crucial for spiking interest: a grand majority of users will stop watching a video after 10 seconds.
You don’t like being filmed? Try the Premium Impact Video from Yellow Pages, which features moving images on a voice-over soundtrack to create emotion. This product comes with short versions of your video, perfect for use on social media!
3) Video content is a strong addition to your website
Video content brings a significant contribution to the SEO score of a website. According to analytics firm Comscore, adding quality video content can make your website 53 times more likely to appear on the first page of a Google search. Watching a video also encourages visitors to stay on your website longer, making them more receptive to your message.
Another study indicates that 71% of advertisers believe that video content generates more conversions - calls from potential customers or information requests, for example – than any other form of content.
A shoot by a Yellow Pages expert only takes 2 hours on the premises of your company. All of the scripting, editing, visual effects, and professional voice-over work occurs behind the scenes, so you don’t have to interrupt your business.
4. Video content has a stronger impact
Video is one of the most powerful digital means to elicit an emotional response. The combination of voice, facial expressions and music, linked to carefully selected sensitive images, allows you to convey a message that stimulates many senses at once. The result: video content generates 12 times more shares than picture or text posts combined!
Even if a video doesn’t necessarily prompt an immediate sale, it allows you to reach a wider audience and stays etched in one’s memory – no less than 80% of users remember a video that they’ve seen within the last 30 days.
You think that only big brands can afford video content? Wrong! Yellow Pages offers the shooting of a personalized 60-second 1080p HD video at very competitive prices.
Get inspired! View our selection of video productionsLearn more