If you’re relatively new to promoting your business, you may be asking yourself how to do video marketing, and ‘is it even worth my time?’ With video technology so widely accessible and affordable, video has become the king of content marketing. We’ve shared many effective ways to use video for your business in our Resource Centre. But is it worth the hype? Definitely. Here’s why.
- Video is the king of content
Video continues to be the most popular type of content on social media platforms – even when viewed without audio. In fact, by 2022 it’s predicted that video content may account for as much as 82% of all online traffic. This trend presents a great opportunity for new businesses to capitalize on a powerful tool for growth.
- It will boost your web traffic
Video marketing supports your website by increasing traffic and reducing the bounce rate (the percentage of visitors who leave your site after viewing the homepage). Search engines love multimedia pages, and video on a landing page can increase conversion by a staggering 80%. But keep in mind that your video for marketing online should generally not exceed two minutes, depending on the channel.
- Video helps customers understand your offering
If your product or service requires a bit of context or instruction, explainer videos help to get the point across clearly and quickly. Most buyers would prefer to see an explainer video than to read an instruction manual or customer review. In one report, 84% of people surveyed said watching an explainer video encouraged them to make a purchase.
- It’s more accessible and inexpensive than ever
With video marketing, you get a lot of value for your investment. With camera technology so ubiquitous and bandwidth becoming cheaper, you can produce and promote an engaging video with very little money. In fact, low-quality, user-generated videos often appeal to consumers, because of their sense of authenticity. Most seeking to learn how to do video marketing will find they already have most of the equipment needed.
- Video is more impactful
They say a picture is worth 1,000 words, so a video says a lot. Audiovisual will always be inherently engaging and impactful. What better way to show off products than to demonstrate how they work in action? With the average attention span diminishing, marketers need to grab the audience’s attention within the first few seconds of contact.
- It drives sales
Video not only engages your audience, but also encourages conversion. Seeing a product or service live gives your customer a reason to trust their purchase and feel more comfortable trying something new. In a recent report, 78% of video marketers reported that video helped improve their bottom line.