4 Tips to Help You Reach Your Target Audience

January 26, 2018 Caitlin McElwain

With online tools, you can now easily reach more people who are interested in your business. There are a number of ways to reach your target audience, so here are 4 tips to et you started:

1. Join online conversations in social media

Social platforms like Facebook, LinkedIn, and social event websites such as meetup.com, make it easier to connect with local people with specific interests and locations. Participate in conversations that are relevant to your industry or are locally oriented. That way, you can engage with people directly who are more likely interested your business.

For example, if you’re a fitness trainer, a great way to get noticed and to build credibility is share your health and exercise advice with people looking to get into shape and answer people’s health questions.

TIP: Direct traffic to your site and reach customers by sharing your expertise on social platforms and relevant websites. Leave comments and post content on social media – and be sure to link back to your website.

2. Use the right keywords

Help your target audience find your business, service, and/or product by appearing higher in online search results. This can be done by including the right keywords on your website or ad. When coming up with keywords, think in terms of what your customers are searching for. Try to be specific enough to improve your page ranking in searches (as there is higher competition for more generic keywords).

For example, if you have a bakery in Dartmouth, Nova Scotia, be sure to include keywords such as bakery, cakes, pastries, Dartmouth, Halifax, etc. on your website's homepage. You can see how well certain keywords perform using tools such as Google Keyword Planner.

3. Online ad targeting tools

Many online advertising platforms such as Facebook, LinkedIn and Google have customized targeting tools to help you reach people in specific locations, ages, genders, behaviours and interests. Google even has a contextual targeting tool to match your ads to relevant web pages.

TIP: If you need help with your Facebook, Google and/or Yellow Pages advertising, chat with our experts to find out how they can give you a hand.

4. Online listings

Online listings on high traffic websites such as Yellow Pages are a great way to help your business get noticed. Customers go there to find businesses in specific industries and locations. So don't miss out on the opportunity, claim your free Yellow Pages listing here.

TIP: Stand out from your competitors by upgrading your listing with Yellow Pages' Priority Placement.

What’s next?

Where Can I Find Video My Audience Will Love?

There’s no doubt about it: if you’re looking to connect with customers online in order to grow your busines...

Creating a Video on Facebook to Get More Customers? 7 Things to Watch Out For

There is a reason why so many companies rely on videos to promote their brand and products – because they w...

Get inspired! View our selection of video productions

Learn more

Return to Home

Learn more about digital marketing and grow your business

4 Tips to Help You Reach Your Target Audience

Previous Article

Next Article

4 Tips to Help You Reach Your Target Audience

Previous Article

Next Article

Other content in this Stream

If you’re relatively new to promoting your business, you may be asking yourself how to do video marketing, and ‘is it even worth my time?’ With video technology so widely accessible and affordable...

Video is one of the best visual marketing tools you can use for your small or medium-sized business. It helps to increase awareness of your brand, keeps people engaged, and brings in new customers.

Think TikTok is just for dancing teenagers? Think again. The viral video app can be a powerful marketing tool for savvy entrepreneurs and small business owners.

mages and videos are effective tools for communicating with your buyer and telling a visual story about your business. It’s should be no surprise that 65% of your customers are visual learners.

As the old expression goes, don’t just tell people, show them. Video is a great way to bring your business to life for potential customers, and it’s also a great way to amplify your other digital...

With over a billion users, YouTube has quickly become the second most widely used search engine in the world. The colossal video watching site is a place for people to share fun ideas...

With the evolution of technology, the ability to create video content is accessible to any and all entrepreneurs

If an image is worth 1,000 words, what’s the worth of 30 images per second accompanied by sound? Video can be used to convey certain messages in a much clearer and simpler fashion...

You already know that videos are an effective tool to help promote your business, but you probably don’t know a whole lot about actually making videos.

Business owners are not new to the power of video content, but many might not realize just how effective video content can be when it comes to promoting their business.

There’s no doubt about it: if you’re looking to connect with customers online in order to grow your business and increase revenue, video is an important part of your toolkit...

There is a reason why so many companies rely on videos to promote their brand and products – because they work. In fact, 51.9% of marketers worldwide believe...