What’s the Real Difference Between Advertising with Priority Placement and Mobile Priority Placement?

In a recent article, we discussed the importance of listing sites and how getting your business listed is an important part of growing your business. Now, if you already know about listing sites and want to take your profile to the next level, paying for placement is the best way to go.

All listing sites, including YP.ca, give you an opportunity to boost the visibility of your company by paying to put your business at the top of a search page. This means that anytime someone does a search for a product related to your business you’ll show up at the top of the page – giving your business maximum exposure.

Mobile is taking over

Alright, that heading might be a bit extreme but mobile internet usage in Canada is growing at a blistering pace. According to comScore 3.6 million Canadians view the internet exclusively using a mobile device. For small business owners, this means that optimising your digital presence for mobile should be a top priority because this number is only going to grow.

To make the most out of mobile web traffic, your website needs to be configured properly. The big thing here is to have a website that is optimised for people who will be accessing your site using their phone or tablet. This ensures that they have a great experience during their visit. It’s just as important to properly set up your site for mobile, as it will also help your search rankings too.

Make sure your business appears first with Priority Placement

Priority Placement puts your business profile at the top of search results on yellowpages.ca. This allows you to dominate your market with guaranteed visibility. What’s most exciting about being placed at the top of a search is that it means your business will be found at a time when a person is actively looking for your product or service.

What’s the difference between Priority Placement and Mobile Priority Placement?

As we mentioned up top, it’s important to make sure your business can be found by people making searches on both desktop and mobile. If you use the two different options of Priority Placement you can accomplish this. With Priority Placement, your business profile will show up at the top of non-mobile search pages. To boost your profile with mobile searchers you would want to include Mobile Priority Placement in your marketing plan, which will show your business at the top of searches done on a mobile device.

Which is best?

The best option for you is to choose whichever Priority Placement that will help you reach your audience. For some businesses, this might mean you only need Priority Placement, for others, you may only want Mobile Priority Placement.

TIP: Always choose advertising activities based on your goals and your audience

Get started

There are many ways that online listings can help your business grow. The best part is that many sites offer a free listing to help you get started. You can start with a free Yellow Pages listing today or if you’d like to take your online presence to the next level, try Priority Placement or Mobile Priority Placement.

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