PPC vs. CPC
When it comes to online ads, you might have seen the terms PPC and CPC. But what do they mean? To begin, PP...
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Are you maximizing your website's potential?
We've compiled the most pertinent questions for any business owner looking to enhance their online presence with a strong website.
Using Your Website to Drive Traffic
Canadian local business guide
The 5 Key Elements of a Successful Website
Your website is your digital storefront: the first impression it generates will play a decisive role in enticing customers to come inside.
How Do I Know If My Website Is Performing?
You probably already know that your website is an important tool for helping prospective customers find and learn about your business. But unlike traditional advertising, the interactions....
Create a Website with YP.ca. New Offer: Website Design & Setup Fees Waived
Yellow Pages is now offering their custom website design services for free. Make your business shine with a responsive website, designed by experts, that looks amazing on desktops, laptops, tablets
Online Marketing Mistakes to Avoid When Promoting Your New Business
As a local entrepreneur, you know the value of online marketing. From building awareness of your new brand and business to generating sales leads and reinforcing customer loyalty,...
Does Your Website Pass the Test?
You invest time and money to attract potential customers to your website: search engines, directories, social media, online and print advertising. But did you know that, on average, websites lose...
Can My Small Business Be Listed Higher in Search Results?
If you’re concerned about how to get your website to appear at the top in search results, you’re not alone. Many small businesses feel that they can’t compete with large companies when it comes...
Using CTAs to Connect with More Customers
Most businesses have an online presence that includes having a website and social media page. However, if you are creating online content...
Learning from My Web Analytics
There are lots of things in life that require special knowledge to understand. Whether reading an X-ray or taking a peek under the hood of a car...
5 Ways to Increase Website Traffic
As many companies that launch a new website soon discover, web traffic isn’t typically a case of “if you build it, they will come.” With millions of sites competing for users’ attention...
Why Images Are an Important Part of Your Website Strategy
As you design your website, you might think that images are a “nice to have” element that don’t serve much of a purpose beyond looking good. But images on your website do so much more than paint...
5 Kinds of Images That Might Hurt Your Brand
Visuals speak volumes about your brand: they tell people what your business is about, including its story and what its personality is like. Visuals also leave a strong first impression;...
What Does a Mobile Website Really Mean?
As you plan your digital strategy, there’s a good chance you’ve been hearing – or thinking – about mobile websites. After all, 73 per cent of Canadians have smartphones and a growing number...
Keep your website ahead of the curve.
Is your website easy to find? Responsive? Getting you customers? Your free website report is seconds away.
3 Tips for Your Mobile Site
One in two Canadians uses a smartphone, and one in five uses a tablet.1 A whopping 80% of visits to websites are now made using mobile devices.2 That greatly changes how potential customers consult...
How to Get Search Engines to Find and Prioritize Your Website
Being favoured by Google and Bing can do big things for your small business. The better they rank you, the more likely consumers are to visit your site and use your services...
How Small Businesses Can Improve their Online Presence with an Online Audit
The digital world is moving fast, and if you don’t stop and audit your online presence every few months, you could get left behind. Here are three ways to ensure your website,...
Keep your website ahead of the curve.
Is your website passing the test? Find out now for free! Your website report is seconds away.
Social Media Marketing 101 for Small & Medium Businesses