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4 Easy Ways to Use SEO in Your Small Business
Every day, millions of consumers use search engines like Google, Yahoo, and Bing to look up local businesses to help meet their needs. Small business owners can improve their online discoverability...
6 of the Best Ways to Market Your Small Business in 2022
We often hear that having a strong online presence is crucial if you want to grow your small business. The first steps marketers usually take are to build a website, curate social media channels and p
6 Reasons to Use Video Marketing For Your Business
If you’re relatively new to promoting your business, you may be asking yourself how to do video marketing, and ‘is it even worth my time?’ With video technology so widely accessible and affordable...
7 Tips for Building a Successful Marketing Strategy
If you run a business, it’s crucial to understand why marketing strategy is important and how to create one. Your marketing strategy is like a road map that outlines your business objectives, and...
The Benefits of Adopting Hybrid Work for Your SMB
As a result of pandemic lockdowns, many businesses have been forced to experiment with more flexible, hybrid work arrangements. For many workers, this has been a major win with countless lifestyle...
Government Support Update for Small Business Owners
Canada’s road to economic recovery remains a bumpy one as the COVID-19 pandemic continues, and many small businesses face significant challenges. Since March 2020, the federal government has...
Why Your SMB Needs an Integrated Marketing Calendar
A common mistake made by small businesses and large companies alike is that they often operate in silos. Your marketing efforts may all be running independently with little cross-collaboration.
5 Ways to Rebuild In-Person Customer Relationships
As parts of Canada start to emerge from the wake of the pandemic, entrepreneurs are getting back to business as usual and spending more time out in the world enjoying in-person interactions with...
5 Best Social Media Platforms for Your SMB
Social media is a key marketing tool for businesses of all sizes. Each platform offers its own unique tools that can help brands engage with followers online. When deciding how to use social media...
How to Improve Customer Experience for Your SMB
To run a successful SMB, your customer’s experience is everything. Ensuring a smooth customer journey helps you to build trust, develop customer loyalty, win endorsements, and maintain a happy team.
Creative Ways to Ask for Customer Reviews (That Work)
Peer-to-peer reviews on third-party websites and social platforms are incredibly important when it comes to improving your business’s search engine ranking, nurturing customer relationships, and...
YP Customer Spotlight: Maison Rondeau
Launched in 1934 with the acquisition of an existing business, the Maison Rondeau adventure is now in its fourth generation, and the small family business is stronger than ever!
5 Ways the Pandemic has Changed Marketing
The pandemic has changed consumer habits in many ways. Brick and mortar businesses were among the hardest hit by these changes, often forced to employ a pandemic marketing strategy to address the...
How to Create (and Maintain) a Social Media Calendar for Your SMB
If you’re scrambling to decide what to post on Facebook and Instagram every day, it might be time to take a more strategic approach to your social media marketing efforts.
5 Essential Elements of an E-Commerce Product Page You May Have Overlooked
If you’ve launched your own online store, you already understand the role engaging content plays for high-converting e-commerce landing pages. Producing eye-catching photography and colourful copy...
5 Keys to a Successful Small Business Rebrand
A brand identity is a critical part of any marketing strategy and encompasses all the visual assets associated with your small business. Creative elements like a company logo, typography, colours...
5 Fresh Ways to Use Video Marketing in 2021
Video is one of the best visual marketing tools you can use for your small or medium-sized business. It helps to increase awareness of your brand, keeps people engaged, and brings in new customers.
7 Creative Ways to Grow Your Email List
Email marketing is a key marketing strategy for brands and small businesses that want to communicate directly with their customers. If you want to grow your email list, here are some creative ideas...
6 Unique Ways to Promote Your SMB on TikTok
Think TikTok is just for dancing teenagers? Think again. The viral video app can be a powerful marketing tool for savvy entrepreneurs and small business owners.
5 reasons visitors aren’t buying from your E-commerce website
Having trouble turning your website visitors into paying customers? If you’re seeing a lot of abandoned shopping carts online and want to improve conversion rates for your website, here are five...