Live.Shop.Taste.Discover Like Never Before!

August 12, 2019 Marco D’Amico

 

Advertising your business online with Yellow Pages has never been easier. Yellow Pages has refreshed and modernized our platform in order to help businesses further connect with Canadian consumers!

With over 8 million unique queries a month, YP.ca is the reference for local businesses, and allows you to connect with local shops and merchants. Furthermore, with a fresh new look, which highlights the great landmarks and symbols of this great country, we wanted to take our customers’ experience with Yellow Pages one step further.

The YP.ca redesign has made it easier for advertisers to stand out with increased visibility and an improved user-friendly experience for Canadians. We want our consumers to “Live. Shop.Taste.Discover” anywhere, anytime like never before.

 

Re-discover Your Local Area

Yellow Pages has also included a local-area map which populates businesses for the consumer to comb through and discover. Canadians will have access to pictures, business information, links to the business’ website, directions, opening hours and much more accessible to them with the simple click of a button.

Multiple Modes of Interaction

The Yellow Brand also improved the way in which they entice customers to interact with businesses by enhancing call-to-actions on individual listings. With the the added message function, they’ve made it even easier to connect with businesses, as you can call a business, go directly to their website, book an appointment, make a reservation and even order online directly on YP.ca; making it the most interactive business listing platform on the market! This is why 2/3 of users that visit YP.ca engage in a meaningful interaction with businesses!

More Results, More Connections

Yellow Pages also increasing the amount of content we display on yp.ca during search results, in an effort to help business owners advertise optimally and maximize their conversion rates. It has been proven that including more media, such as pictures, menus, and logos, which can increase the amount of meaningful interactions a business will secure by almost 600%.1 Our mission is to help our advertisers reach their business goals by helping them put as much detail about their business as possible for consumers to see.

 

Be Part of The YP Network

With over 2.2 million SMB listings on YP.ca, we wanted to ensure that businesses had all the tools necessary to stand out from their competition. Businesses that create an online listing with Yellow Pages also benefit from trending higher on search results for other platforms like Google and Bing, which increases their chances of engaging in meaningful contacts!

With the enhanced content and messaging features, as well as our 8 million monthly users, having a business listing on YP.ca is a must for any business in Canada! As we have done for the last 111 years, Yellow Pages will continue striving to simplify the connection between the Canadian consumer and business owners.

Sign-up for a free online listing with Yellow Pages on YP.ca to help give your business more visibility and greater access to high-intent customers. Click here to fill out our free online listing form in order to establish your presence on Canada’s most popular business directory today!

 

1. Demand Metric, Content Marketing Infographic, 2019

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