Think TikTok is just for dancing teenagers? Think again. The viral video app can be a powerful marketing tool for savvy entrepreneurs and small business owners. In fact, the #smallbusinesTikTok hashtag boasts more than 1.7 billion views from users who understand how to harness the power of content creation and community building.
If you’re looking for unique ways to promote your brand on social media, here are six creative TikTok video ideas for small business owners to try now.
- Create ‘behind the scenes’ videos
TikTok users love to get a peek behind the curtain, so try making videos that reveal what small business ownership is really like. Showcase your SMB on TikTok by giving followers a glimpse into how products are made, shoot a time-lapse tour of your studio, or create a ‘day in the life’ recap of your workday. You might not think that organizing inventory or packaging orders is all that interesting, but this type of TikTok video content could be helpful for the millions of other small business owners on the platform.
- Capitalize on trends
Adding trending music, audio clips, and hashtags to your videos is a great way to reach a wider audience and get your content shared on TikTok’s coveted For You page. Want to find out what’s popular on the platform? Access the Discover tab by clicking the magnifying glass icon in the menu bar to browse through sounds and hashtags that are on the rise.
- Share your expertise
As a small business owner, you can provide a lot of value to social media users by sharing your insider knowledge on niche topics. Instructional DIY clips are great TikTok video ideas for small business owners who want to engage fans and show off their professional skills. For example, a professional plumber could create a step-by-step instructional video on how to snake a drain or a financial advisor could share helpful accounting tips during tax season.
- Team up with influencers
Expand your reach on and off the platform by partnering with TikTok influencers for in-kind promotion. Invite a local content creator to visit your business in person, offer to let them try out your services for free, or send them complimentary products. If they’re a fan of your offerings, they might give your SMB a shout-out on TikTok and generate valuable word-of-mouth marketing for your brand.
- Showcase your team
Small businesses are all about the people. Introduce yourself and staff members through personable TikTok videos to give a face to your business, show off your personality, and make your brand seem more relatable. Customers will be more likely to make a purchase from your small business or enlist your services if they feel like they know the people behind the company.
- Make an announcement
Giving your fans exclusive access to announcements and private perks as part of your TikTok business strategy can boost your online following, promote customer loyalty, and create a sense of community between you and other users on the platform. Try generating excitement around a product launch or a new store location by posting teaser videos that hint at what’s to come. Make your followers feel special by sharing an exclusive promo code for them to use on your e-commerce site for a limited time.