5 Tips to Create a Better Yellow Pages Listing

May 14, 2018 Caitlin McElwain

 

Do you already have a free listing with Yellow Pages? Many Canadians resort to Yellow Pages to find local businesses.

It’s essential to build your online presence to connect with more local customers. A website is a great start, but it’s important to be in multiple places online to help more customers find your business and learn about what you do.

Did you know that 8+ million Canadians search YP.ca each month? So start by taking advantage of your FREE Yellow Pages Business Listing to connect with more customers.

A listing is the first step, but there’s also ways to get it to work harder for your business. Here are five tips to improve your Yellow Pages listing:

1. Determine your objective

Some questions to ask yourself include who are you trying to connect with? Or and what kind of message do you want to send?

TIP: If you’re a restaurant you can also include what’s on your menu in your listing.  Talk to our experts to learn more.

2. Capture attention with images and/or videos

Images and videos are a great way to leave lasting impressions and build a trustworthy brand. Make sure you include a relevant photo on your listings. The great thing with Yellow Pages ads is that you can include multiple photos and even upload videos if you decide to upgrade your ad.  

3. Be short and informative

Make it easy for potential customers to contact you. Include important information such as your website, location, store hours, and a brief description about your business. Perhaps even highlight what makes your business unique.  

TIP: Why not also include a Google map in your listing so people can easily find you while they’re on the go? Find out our different advertising features from our experts.  

4. Include the right keywords

Appear better in searches by using keyword that is specific to what your customer is searching for. If you are a pasta restaurant in Toronto, use keywords such as Toronto Italian restaurant or pasta and spaghetti in Toronto in your ad description.   

5. Use Priority Placement to place in top searches

Many small businesses are hesitant to start using online advertising as a way to promote their business. It may seem expensive, time consuming, or downright complicated. But the reality is, they can be quite effective and easy to do on a budget. And the best part? They’re measurable. It’s really easy to quickly see what’s working and what’s not, so that you can refine your strategy and maximize your ad dollars.

Truthfully, online advertising is one of the best ways to connect with customers. And promoting your Yellow Pages listing is a great way to get started. Our ad can help you target the right people and make sure you’re a priority in searches with easy solutions that were built with you in mind.

TIP: Especially since the majority of Canadians with smartphones use mobile search to find local businesses, make sure your ad appears in top mobile searches with Yellow Pages Mobile Priority Placement.    

 

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