4 Emerging E-commerce Trends for 2021

February 17, 2021 Melissa Boileau

The explosive growth of e-commerce in 2020 has led SMBs to discover new business models and technologies that allow them to compete with the e-commerce giants. Which of these emerging trends could give your business a competitive advantage in 2021?

Personalization

Creating a connection with your customer can not only lead to a sale, but is proven to boost customer satisfaction and loyalty. In e-commerce, personalization has both high-tech and low-tech executions. Use data and analytics to offer customized product recommendations and special offers to website visitors, then use the customer’s first name for curbside pickup or add a hand-written note before shipping out orders.

Visual commerce

Technology is helping to bridge the gap when in-person shopping isn’t possible. Augmented reality (AR) and virtual reality (VR) can allow consumers to experience a product, while 360-degree photos and videos can help sell everything from jeans to houses. Easy-to-use smartphone apps take away the technical hurdles for SMBs looking to get started with visual commerce.

Subscription commerce

Everything from food to cleaning supplies to socks are being sold on a recurring, and automatically renewing, basis. Consumers love the convenience and savings offer, while companies benefit from predictable revenue.

M-commerce

Although shoppers are spending more time at home, they’re spending more time, and money, on their mobile devices. According to eMarketer, m-commerce (or mobile commerce) now accounts for more than one-third of e-commerce sales in Canada, and many predict it will overtake desktop sales by 2021. Make your mobile-optimized online shopping experience a priority for the year to come.

Ready to get your e-commerce business started? The Yellow Pages e-commerce solution can help you grow your business. Find out more by visiting Yellow Pages for Business, and connect with a certified expert today by calling 1-877-553-6883.

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