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If you run a business, it’s crucial to understand why marketing strategy is important and how to create one. Your marketing strategy is like a road map that outlines your business objectives, and...

As a result of pandemic lockdowns, many businesses have been forced to experiment with more flexible, hybrid work arrangements. For many workers, this has been a major win with countless lifestyle...

Canada’s road to economic recovery remains a bumpy one as the COVID-19 pandemic continues, and many small businesses face significant challenges. Since March 2020, the federal government has...

A common mistake made by small businesses and large companies alike is that they often operate in silos. Your marketing efforts may all be running independently with little cross-collaboration.

As parts of Canada start to emerge from the wake of the pandemic, entrepreneurs are getting back to business as usual and spending more time out in the world enjoying in-person interactions with...

Social media is a key marketing tool for businesses of all sizes. Each platform offers its own unique tools that can help brands engage with followers online. When deciding how to use social media...

To run a successful SMB, your customer’s experience is everything. Ensuring a smooth customer journey helps you to build trust, develop customer loyalty, win endorsements, and maintain a happy team.

Peer-to-peer reviews on third-party websites and social platforms are incredibly important when it comes to improving your business’s search engine ranking, nurturing customer relationships, and...

Launched in 1934 with the acquisition of an existing business, the Maison Rondeau adventure is now in its fourth generation, and the small family business is stronger than ever!

The pandemic has changed consumer habits in many ways. Brick and mortar businesses were among the hardest hit by these changes, often forced to employ a pandemic marketing strategy to address the...

If you’re scrambling to decide what to post on Facebook and Instagram every day, it might be time to take a more strategic approach to your social media marketing efforts.

If you’ve launched your own online store, you already understand the role engaging content plays for high-converting e-commerce landing pages. Producing eye-catching photography and colourful copy...

A brand identity is a critical part of any marketing strategy and encompasses all the visual assets associated with your small business. Creative elements like a company logo, typography, colours...

Video is one of the best visual marketing tools you can use for your small or medium-sized business. It helps to increase awareness of your brand, keeps people engaged, and brings in new customers.

Email marketing is a key marketing strategy for brands and small businesses that want to communicate directly with their customers. If you want to grow your email list, here are some creative ideas...

Think TikTok is just for dancing teenagers? Think again. The viral video app can be a powerful marketing tool for savvy entrepreneurs and small business owners.

Having trouble turning your website visitors into paying customers? If you’re seeing a lot of abandoned shopping carts online and want to improve conversion rates for your website, here are five...

When it comes to email marketing, most small business owners understand the importance of attention-grabbing subject lines. But there’s an often-overlooked marketing opportunity that lies at the...

Climate change poses a growing risk to small- and large-scale businesses around the world, with many organizations already feeling the impact of extreme weather, supply chain issues, rising...