Print Revolution
YP print directory: the product, its distribution and its advertising effectiveness.
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YP Print Directory Gets a New Look
You may be used to finding the familiar Yellow Pages directory on your doorstep once a year, but did you know there are 300 local editions of the directory that helps Canadians shop their...
7 Best Practices for Direct Mail Marketing
“It’s got to be the right message, sent to the right audience, at the right time.” That’s the key to success in direct mail marketing, says Shawn Woodford, Yellow Pages’ Director of National...
How Direct Mail Can Boost Your Business
In today’s do-everything-digital marketing world, it’s easy to abandon the age-old “paper route” when it comes to advertising. But while it may seem outdated, direct mail remains a dependable...
A New Chapter in Print Advertising
Yellow Pages has been hard at work attempting to find new ways to make print advertising fun and fruitful for both advertisers and consumers alike! We went back to our roots to look at what makes...
A Recipe for Success: Combining print and digital advertising
With the recent move towards digital marketing seemingly in full swing, many are missing out on a valuable opportunity to diversify and maximize their sales returns.
How Print Marketing Has Evolved in the 21st Century
Print advertising has continued to evolve simultaneously to its digital counterparts. The general sentiment is that print is no longer as viable or as worth it as it once was. The general perception..
Uncovering the Hidden Benefits of Print Advertising
For years now, businesses have moved to a more digital approach in their advertising initiatives. The rise of the digital search, led by websites like Google, Bing and more has created a generation...
Like most businesses in 2016, you’ve likely put a fair amount of thought into how engaging people online can improve your bottom line...
9 Rules for Creating More Effective Print Ads
Even in the era of the Internet and mobile devices, print advertising is still an important aspect of an effective marketing strategy. For example, out of 20 people who consult the YellowPages...
Digital Marketing: Small Budget, Big Results
Being able to do more with less has become the name of the game in the world of digital marketing. Producing great results with a small budget has become the norm, as companies continue to optimize...
The 5 steps of a complete digital strategy
Digital marketing is made up of a multitude of closely interwoven elements, like the gears of a machine. When everything is in place, a minimum of effort is enough to guide the customers.