The Proven Value of Print

Benefits & Best Practices

  • A Recipe for Success: Combining print and digital advertising

    A Recipe for Success: Combining print and digital advertising

    With the recent move towards digital marketing seemingly in full swing, many are missing out on a valuable opportunity to diversify and maximize their sales returns.

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  • How Print Marketing Has Evolved in the 21st Century

    How Print Marketing Has Evolved in the 21st Century

    Print advertising has continued to evolve simultaneously to its digital counterparts. The general sentiment is that print is no longer as viable or as worth it as it once was. The general perception..

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  • Uncovering the Hidden Benefits of Print Advertising

    Uncovering the Hidden Benefits of Print Advertising

    For years now, businesses have moved to a more digital approach in their advertising initiatives. The rise of the digital search, led by websites like Google, Bing and more has created a generation...

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  • Print Revolution1:31

    Print Revolution

    YP print directory: the product, its distribution and its advertising effectiveness.

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  • Is Print Advertising Still Relevant to Your Business?

    Is Print Advertising Still Relevant to Your Business?

    Like most businesses in 2016, you’ve likely put a fair amount of thought into how engaging people online can improve your bottom line...

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  • 9 Rules for Creating More Effective Print Ads

    9 Rules for Creating More Effective Print Ads

    Even in the era of the Internet and mobile devices, print advertising is still an important aspect of an effective marketing strategy. For example, out of 20 people who consult the YellowPages...

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  • Digital Marketing: Small Budget, Big Results

    Digital Marketing: Small Budget, Big Results

    Being able to do more with less has become the name of the game in the world of digital marketing. Producing great results with a small budget has become the norm, as companies continue to optimize...

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  • The 5 steps of a complete digital strategy

    The 5 steps of a complete digital strategy

    Digital marketing is made up of a multitude of closely interwoven elements, like the gears of a machine. When everything is in place, a minimum of effort is enough to guide the customers.

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