You’ve spent hours getting the decor just right and now it’s time to open. We can all concede that starting anew business is a tough one, that requires a lot of work and dedication to thrive in. Often the difference between folks flocking through your doors and those heading across the street comes down to word of mouth. In order to further enhance your brand power, we suggest trying these five tips out in order to create a buzz about your business, and listen the phone rings!
1. Build a social media following
The first step in getting people talking about you is getting people to know who you are. Don’t be shy! Open a Facebook/Instagram and Twitter account and get your campaigns and content managed for you. Many companies offer solutions that would allow you to manage your social media posts from one user-friendly platform. This will allow you to write, edit and program your posts in order to enhance your reach and customer engagement levels.
Once you’ve established your accounts and have them synced up on the same platform, consider asking your friends to follow you on Facebook, Twitter, and Instagram and promote your page to their social circles as well. Word of mouth, be it digital or in the real world, is your most valuable tool!
2. Generate quality reviews
You want to get ahead in your filed of business? Then securing positive and detailed reviews is the way to go. Your goal is to blow your customers away with quality service and products. An Instagram post of your product, a selfie with your employees and a quick blurb about how good the experience was can go a long way in helping your business trend higher.However, encouraging customers, to leave a review can help get your business name out there. Their positive experience can then help other potential customers learn about your establishment and what sets you apart from the competition.
Having customers leave reviews on social media or Yelp can further drive traffic to your business, while slowly creating a following online where your business can appear on google search results or Maps business searches. In short, reviews can help put you on the map! If you want to try and manage the reviews on all these sites, but feel like you won’t have the time to follow up due to the sheer number, there are solutions out there for you! For example, Yellow Pages’ NetSync Complete solution allows customers to sync all their various company accounts on sites like Facebook, Yelp, Google My Business, and more onto one user-friendly platform to allow them to answer reviews, one by one, without having to go looking for them. This is an excellent way to focus less on time management, and focus much more on reputation management and customer resolutions.
3. Enlist the help of experts
Don’t underestimate the reach social media influencers and experts. Identify some in your local area and invite them to your business and encourage them to share their experience with their followers. If you find it too hard to manage both your business and PR, seek help from experts who can help you manage your social media accounts and or website to run campaigns. A social media expert can likely use social media apps to coordinate your posts manage it for you.
4. Use rich content
Post images on Instagram, Pinterest and Facebook. However, don’t stop at just pictures! Create a video of your features product or service, or even tease certain in-house initiatives on your website to give your customer base an immersive experience. Remember that content creation is a business for a reason, so consider hiring professionals to shoot and edit a high-quality video to really push your business to the next level.
5. Consistent presence is the key
Whatever you do, don’t fall off the wagon. Create events, consistently post new and engaging content on your website or social media pages, create posters and even start organizing contests or theme nights! This will help keep your company ahead of the game in your community!
Need more help spreading the word about your new business? Talk to an expert about this topic to see how it can help your business thrive.