To get your business started is no mean feat but it can be done with a bit of know-how and a little hard work. For many new companies, the first step in launching a business after creating a product or service is to get yourself online. Once you’re online, the next big challenge is to make sure your business can be found, which will drive people to your website.
Driving visitors to your website requires a commitment to improving your online marketing every day. This means using a gradual approach instead of relying on a big bang, “set and forget” approach. One of the often overlooked ways to improve your digital presence through a gradual approach is through the use of online listings. In this article we’ll show you why you should consider adding online listings to your marketing plan.
What are online listings?
Before we jump in, let’s take a quick look at what online listings are. Like the phone book, listing sites are directories of related websites. You’ll find that most listing sites have a theme and that the sites found on the list will have a common thread. For example, Dine.TO is a listing site for restaurants in Toronto
TIP: Every industry has its own niche directory so be sure to seek those directories out for your business.
1. Boost your SEO
It’s been said that the best place to hide a dead body is on page 2 of Google and it’s pretty much true since most searchers won’t go past page one of the SERP (Search Engine Results Page). As a business today, it’s vital for your website to be ranked on the first page of the major search engines (i.e. Google, Bing and Yahoo). Doing this will consistently get visitors to your site.
One of the best ways to improve your search ranking is through a smart SEO (Search Engine Optimization) plan. A core part of any optimization plan is to include link building. Essentially, link building is about getting as many links as you can to point to your website. This helps Google (and others) decide how valuable your website really is. In a nutshell, it builds credibility. Link building is one of the main features of listings sites so it’s an easy way to start boosting your presence on search.
TIP: The more notable the site that links to your site the better. Avoid having links to your site on link farms and other not so reputable places.
2. Increase your visibility
Your business needs exposure in order to grow. To get your business out there you need to have your company listed in as many places as possible. Listing sites are the obvious answer here; however, you should also consider listing your business with your local Chamber of Commerce or Board of Trade. These organizations typically have their own online listing sites and they can also help get your business exposed to local buyers.
3. Improve your engagement
Keeping your audience engaged in what you have to say can be tricky. One way to ensure that your customers stay with you is to make sure your message is consistent across all of the places on the web where your business can be found. Making an update to all of these sites can be time-consuming but with a service like NetSync, it’s a synch.
The key here is to make sure that your business can be found in as many places as possible, with the same message on each site.
4. Expand your brand
An online listing will also help expand your brand. By getting your website on as many other websites as possible, you’ll increase the chance that people will see your brand again and again. This helps people become more comfortable with your business, which increases their trust in you. And, because it usually takes seven impressions of a product before someone will buy, increasing the number of times people see your brand will boost your sales too.
A final word
There are many benefits to online listings that will help your business grow. The best part is that many sites offer a free listing to help you get started. You can get started with a free Yellow Pages listing today or, if you’d like to take your online presence to the next level, try NetSync.