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As Canadian businesses scramble to get back up and running, there’s bound to be more than a few starts and stops. Retooling on the fly is hard work.

There’s simply no better way to command the spotlight and grab your customer’s attention than engaging content that will get people hooked.

Every business owner wants to capitalize on seasonal sales in order to grow their business and increase their community, and Yellow Pages is here to help!

Real Storage Group is a Canadian-owned provider of state-of-the-art self-storage solutions with 37 locations operating across Ontario, Manitoba, Alberta, and British Columbia. They wanted to see...

Pay-per-click advertising is one of the most successful online strategies out there, because it offers the best deals—and the best returns—for small businesses. PPC is extremely efficient...

Are you ready to create Google online ads? To do so, you’ll have to bid for specific search terms in the Google AdWords Auction so that people can find your ads in their search results.

Even SEM pros—those who speak with confidence about PPC, KPIs and CTRs—had to start somewhere. “The basics of search engine marketing are still simple, and they offer an accessible marketing tool...

Advertising your business using pay-per-click ads, such as Google AdWords, might seem daunting – especially when it involves bidding for keywords. But it doesn’t have to be......

SEO, SEM, PPC…For many small business owners, these Internet acronyms might as well be a foreign language.

When it comes to pay-per-click (PPC) ads, your goal is to reach more customers and get the highest return on investment (ROI). Having a good Quality Score positions your ad higher in search results an

Many small business owners think that online advertising is expensive. It can be if you are doing it wrong. But an understanding of how the pricing works for ad services such as Google AdWords can ...

Drive more customers to your website with attention grabbing ad campaigns on search engines like Google and Bing.

Pay-per-click (PPC) advertising lets you feature your ad on search engines such as Google, making your ad extremely visible to people searching for your products and services...

When it comes to online ads, you might have seen the terms PPC and CPC. But what do they mean? To begin, PPC stands for pay-per-click. It’s a type of online ad in which advertisers pay a fee each...

The data is clear: if you’re looking to connect with consumers who are actively looking for services and products like yours, it’s more important than ever to have a presence on search engines.

Using selective keywords to target potential customers on search engines is a tried and true tactic. But while it might seem intuitive to base your search strategy around broad keywords...