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What’s the Game Plan?
As Canadian businesses scramble to get back up and running, there’s bound to be more than a few starts and stops. Retooling on the fly is hard work.
Quality Over Quantity: The Importance of Content
There’s simply no better way to command the spotlight and grab your customer’s attention than engaging content that will get people hooked.
Best Practices For Seasonal Sales
Every business owner wants to capitalize on seasonal sales in order to grow their business and increase their community, and Yellow Pages is here to help!
Real Storage Group Case Study
Real Storage Group is a Canadian-owned provider of state-of-the-art self-storage solutions with 37 locations operating across Ontario, Manitoba, Alberta, and British Columbia. They wanted to see...
Top PPC Mistakes
Pay-per-click advertising is one of the most successful online strategies out there, because it offers the best deals—and the best returns—for small businesses. PPC is extremely efficient...
The Google AdWords Auction: Small Business Guide
Are you ready to create Google online ads? To do so, you’ll have to bid for specific search terms in the Google AdWords Auction so that people can find your ads in their search results.
SEM: Where to Start
Even SEM pros—those who speak with confidence about PPC, KPIs and CTRs—had to start somewhere. “The basics of search engine marketing are still simple, and they offer an accessible marketing tool...
6 Myths About Google AdWords
Advertising your business using pay-per-click ads, such as Google AdWords, might seem daunting – especially when it involves bidding for keywords. But it doesn’t have to be......
What you need to know about SEM
SEO, SEM, PPC…For many small business owners, these Internet acronyms might as well be a foreign language.
How Improving Your Quality Score Will Make Your Online Ad More Effective
When it comes to pay-per-click (PPC) ads, your goal is to reach more customers and get the highest return on investment (ROI). Having a good Quality Score positions your ad higher in search results an
Can a Small Business Afford Paid Search?
Many small business owners think that online advertising is expensive. It can be if you are doing it wrong. But an understanding of how the pricing works for ad services such as Google AdWords can ...
1:45SEM - Expertly managed search solutions for small and medium businesses
Drive more customers to your website with attention grabbing ad campaigns on search engines like Google and Bing.
6 Common PPC Mistakes to Avoid
Pay-per-click (PPC) advertising lets you feature your ad on search engines such as Google, making your ad extremely visible to people searching for your products and services...
PPC vs. CPC
When it comes to online ads, you might have seen the terms PPC and CPC. But what do they mean? To begin, PPC stands for pay-per-click. It’s a type of online ad in which advertisers pay a fee each...
How to Reach Local Customers with Google Ads
The data is clear: if you’re looking to connect with consumers who are actively looking for services and products like yours, it’s more important than ever to have a presence on search engines.
What Are Long Tail Keywords?
Using selective keywords to target potential customers on search engines is a tried and true tactic. But while it might seem intuitive to base your search strategy around broad keywords...