The Google AdWords Auction: Small Business Guide

February 4, 2019 Kevin White


Are you ready to create Google online ads? To do so, you’ll have to bid for specific search terms in the Google AdWords Auction so that people can find your ads in their search results.  Google ranks your ads and determines the cost for each ad click based on a number of factors. Understanding these factors helps you create a more effective ad so that you can connect with more customers, for less.


In this guide, you’ll learn about:

  • How ranking works: Discover how Google determines the ranking of your ad so you can create a more successful ad campaign.
  • Keyword research 101: Learn how finding the right keywords will help you appear more frequently in search results.
  • How much will you pay: Understand how your cost on ad spending is affected by your Quality Score.

This comprehensive guide will help you better understand the Google AdWords Auction so you can create a successful Google AdWords campaign.  

Don’t wait! Download this free guide now!


Previous Article
Top PPC Mistakes
Top PPC Mistakes

Pay-per-click advertising is one of the most successful online strategies out there, because it offers the ...

Next Article
SEM: Where to Start
SEM: Where to Start

Even SEM pros—those who speak with confidence about PPC, KPIs and CTRs—had to start somewhere. “The basics ...