Seasonal campaigns aren’t just for Christmas. It seems impossible to ignore festive promotions in November and December, but thinking seasonally all year around is a great way to plan your marketing campaigns. And, there's a different spirit for every season. Just make sure you start by thinking about your customers needs throughout the year and then get a little creative!
Here are some tips to get you started:
1. Remind your customers about an upcoming event
Seasonal can mean anything for your business. It could mean celebrating a special holiday, like Valentine’s Day and St. Patrick’s Day, or highlighting a time of year like back-to-school or spring-cleaning—it really all depends on your business and what you have to share. Think about ways to link your business to these upcoming events and then share special promotions or seasonal tips in your social media updates or in email newsletters. Even if a customer isn’t ready to make a purchase, these fun, seasonal updates are a great way to remind customers about who you are and what you do.
As well, be sure to update your website and social media pages to reflect the different time of year. People are drawn to pages that are fresh with something new.
2. Make note of the weather
Not only is weather a popular conversation topic in Canada, it also affects people’s moods, habits, and interests. Take this opportunity to share content that relates to your local forecast or the present season, if it relates to your business.
For instance, summer is for outdoor activities and vacation time. If you have a restaurant, start promoting your outdoor patio or local, seasonal menu. Or in December, dentists might want to remind people that Christmas is filled with holiday parties and entertaining, so get your pearly smile as bright and as white as the blanket of snow outside.
3. Be up-to-date with current trends
Stay in the loop with what’s popular and trending. See what items or content is hot this year with your customers and industry. Read industry related blogs and the most recent magazines to find out what’s new and in style. Look on social media to see what your network is talking about, but be sure the trend is relevant to your target audience. Not everyone has a taste for the latest fake moustache trend or hipster shades.
4. Come up with monthly campaigns and/or promotions
When it comes to promoting your latest products or offers, why not feature one for every month? Perhaps run a monthly contests or special promotions on your social media. This is a great way to make sure you stay top of mind with customers and prospects.