Search Engine Marketing

  • We’ve Got a List, You Better Check It Twice!

    We’ve Got a List, You Better Check It Twice!

    We’ve put together a checklist to crush your business goals!

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  • Infographic: 7 Tips for Creating Strong Calls-To-Action

    Infographic: 7 Tips for Creating Strong Calls-To-Action

    What's a call to action? A CTA is a digital button or link on your website encouraging users to take a specific action:...

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  • Creating Better Winter Holiday Promotions

    Creating Better Winter Holiday Promotions

    With the holidays fast approaching, many Canadians are frantically trying to buy all their gifts, ready their homes for guests, finalize travel plans and are dreaming about....

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  • Successful Promotions to Try in Online Ads

    Successful Promotions to Try in Online Ads

    Who doesn’t love a special offer? Consumers seeking local businesses certainly do. Online ads are already a great way to zero in on nearby consumers who are actively looking for products or services..

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  • Should I Use Retargeting?

    Should I Use Retargeting?

    When it comes to romance, the notion of chasing the one that got away invokes arduous work and uncertain rewards. But for businesses, chasing the one that got away is fairly simple...

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  • Infographic: Creating Better Online Ads

    Infographic: Creating Better Online Ads

    Create effective online ads to help achieve your business objectives.

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  • Why Matching Landing Page and Ad Content Will Boost Your Conversions

    Why Matching Landing Page and Ad Content Will Boost Your Conversions

    It’s a well-established principle that digital ads are far more likely to drive conversions when combined with complementary landing pages. According to a HubSpot survey, companies with more...

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  • 7 Tips for Creating Strong Calls-To-Action

    7 Tips for Creating Strong Calls-To-Action

    A proper call-to-action (CTA) is a catalyst that will increase the success of your online business. CTAs are the buttons, images, or lines of text that remind and encourage customers to take...

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  • Hyperlocal Advertising: 50% More Effective

    Hyperlocal Advertising: 50% More Effective

    The popularity of mobile devices means interesting new possibilities for small-business owners: hyperlocal ads, which obtain a 50% higher click rate than other mobile ads...

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  • 4 Seasonal Campaign Ideas Throughout the Year

    4 Seasonal Campaign Ideas Throughout the Year

    Seasonal campaigns aren’t just for Christmas. It seems impossible to ignore festive promotions in November and December, but thinking seasonally all year around is a great way to plan your...

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  • What Is Retargeting and How Does It Work?

    What Is Retargeting and How Does It Work?

    One of the biggest benefits online advertising offers is that it allows businesses to decide exactly who will see their messaging – and only pay for those impressions...

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  • How to Use Your Facebook Ads to Target Interested Customers

    How to Use Your Facebook Ads to Target Interested Customers

    acebook is a powerful marketing channel that can help you reach audiences truly interested in your offering. After all, it’s the platform where 1 billion users share their preferences, interests ...

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  • What Are HyLoMo Ads?

    What Are HyLoMo Ads?

    For local businesses, leveraging nearby foot traffic to attract customers is not a new thing. Flyers and window displays are just a couple of age-old tactics businesses have employed to lure nearby...

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  • How to Create Seasonal Online Ads

    How to Create Seasonal Online Ads

    Let more people know that you have great things to offer for the holidays with online ads...

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  • 3 Important Things You Should Track to Improve Your Facebook Ads

    3 Important Things You Should Track to Improve Your Facebook Ads

    Advertising your business on Facebook is a smart move. But if you’re not making use of Facebook’s reporting tools and you are not tracking important metrics, chances are, you’re not making the most...

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  • 10 Rules for Creating Killer Ad Copy

    10 Rules for Creating Killer Ad Copy

    The average Canadian small or medium business spends $31,000 on marketing each year, according to Business Development Canada. And while investing in marketing activities, from search engine ....

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  • How Targeted Display Ads Can Help You Reach More Consumers

    How Targeted Display Ads Can Help You Reach More Consumers

    Display advertising – those web banners and graphics that appear alongside webpages, apps or email – can be a great tool for getting the word out about your business.

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  • What Is the Difference Between SEO and SEM?

    What Is the Difference Between SEO and SEM?

    For small local businesses, there are few better ways to reach consumers than mastering the art of search. Research shows that four out of five consumers use search engines to find local businesses...

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  • Best Practices For Seasonal Sales

    Best Practices For Seasonal Sales

    Every business owner wants to capitalize on seasonal sales in order to grow their business and increase their community, and Yellow Pages is here to help!

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  • SEM: Where to Start

    SEM: Where to Start

    Even SEM pros—those who speak with confidence about PPC, KPIs and CTRs—had to start somewhere. “The basics of search engine marketing are still simple, and they offer an accessible marketing tool...

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