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Top PPC Mistakes

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Local Business Guide: Getting Started Pay-per-click advertising is one of the most successful online strategies out there, because it offers the best deals—and the best returns—for small businesses. In a PPC campaign, you pay Google and other search engines to list ads for your site at the top and to the right of their organic search results. These ads are sold in an auction, so you decide what it's worth to you to get someone to come to your website, you bid an amount for a specific search term, and then you pay that much when they arrive. While PPC is an extremely efficient and effective advertising vehicle, it can also become super expensive if the wrong people are clicking on your ads. Here, we give you the top mistakes people make with their PPC campaigns, so you can avoid them and drive quality traffic to your site instead. Try MSN ads Google has a 2:1 advantage in market share, but that doesn't mean that you should ignore MSN. Ad campaigns on Yahoo! and Bing offer cheaper cost per clicks and conversions, easily giving your overall performance a 20% boost. Bonus: An MSN campaign can be created in 15 minutes flat. Top PPC Mistakes

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