Whitepaper

The Google Adwords Auction Small Business Guide

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The Google Adwords Auction Users want to see ads that are relevant to their searches. That's a given. As a result, advertisers want to present relevant ads…so that users will click on them. Google's job? To show the most relevant ads at the top of a search results page. How? By selling ads in an auction, so that business owners like you decide what it's worth to get someone to come to your website, then bid that amount for a specific search term, and pay that much when they arrive. Google AdWords Auction then ranks the ads that appear on search results pages and also determines the cost for each ad click. Here's how Small Business Guide

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