Zoé Paradis

  • 7 Tips for Building a Successful Marketing Strategy

    7 Tips for Building a Successful Marketing Strategy

    If you run a business, it’s crucial to understand why marketing strategy is important and how to create one. Your marketing strategy is like a road map that outlines your business objectives, and...

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  • The Benefits of Adopting Hybrid Work for Your SMB

    The Benefits of Adopting Hybrid Work for Your SMB

    As a result of pandemic lockdowns, many businesses have been forced to experiment with more flexible, hybrid work arrangements. For many workers, this has been a major win with countless lifestyle...

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  • Government Support Update for Small Business Owners

    Government Support Update for Small Business Owners

    Canada’s road to economic recovery remains a bumpy one as the COVID-19 pandemic continues, and many small businesses face significant challenges. Since March 2020, the federal government has...

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  • Why Your SMB Needs an Integrated Marketing Calendar

    Why Your SMB Needs an Integrated Marketing Calendar

    A common mistake made by small businesses and large companies alike is that they often operate in silos. Your marketing efforts may all be running independently with little cross-collaboration.

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  • 5 Ways to Rebuild In-Person Customer Relationships

    5 Ways to Rebuild In-Person Customer Relationships

    As parts of Canada start to emerge from the wake of the pandemic, entrepreneurs are getting back to business as usual and spending more time out in the world enjoying in-person interactions with...

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  • How to Improve Customer Experience for Your SMB

    How to Improve Customer Experience for Your SMB

    To run a successful SMB, your customer’s experience is everything. Ensuring a smooth customer journey helps you to build trust, develop customer loyalty, win endorsements, and maintain a happy team.

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  • YP Customer Spotlight: Maison Rondeau

    YP Customer Spotlight: Maison Rondeau

    Launched in 1934 with the acquisition of an existing business, the Maison Rondeau adventure is now in its fourth generation, and the small family business is stronger than ever!

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  • 5 Ways the Pandemic has Changed Marketing

    5 Ways the Pandemic has Changed Marketing

    The pandemic has changed consumer habits in many ways. Brick and mortar businesses were among the hardest hit by these changes, often forced to employ a pandemic marketing strategy to address the...

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  • 5 Keys to a Successful Small Business Rebrand

    5 Keys to a Successful Small Business Rebrand

    A brand identity is a critical part of any marketing strategy and encompasses all the visual assets associated with your small business. Creative elements like a company logo, typography, colours...

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  • 7 Creative Ways to Grow Your Email List

    7 Creative Ways to Grow Your Email List

    Email marketing is a key marketing strategy for brands and small businesses that want to communicate directly with their customers. If you want to grow your email list, here are some creative ideas...

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  • A Beginner’s Guide to Email Signature Marketing

    A Beginner’s Guide to Email Signature Marketing

    When it comes to email marketing, most small business owners understand the importance of attention-grabbing subject lines. But there’s an often-overlooked marketing opportunity that lies at the...

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  • 5 Ways to Make Your Business More Sustainable

    5 Ways to Make Your Business More Sustainable

    Climate change poses a growing risk to small- and large-scale businesses around the world, with many organizations already feeling the impact of extreme weather, supply chain issues, rising...

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  • How to Make Multichannel Marketing Work for Your Business

    How to Make Multichannel Marketing Work for Your Business

    Do you struggle with where to spend your advertising dollars? Are you confused by marketing lingo and jargon? Have you ever wished for a turnkey way to execute a marketing plan that works?

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  • 4 Brand-Building Tips for Entrepreneurs

    4 Brand-Building Tips for Entrepreneurs

    Self-promotion plays an essential role in career advancement, yet small business owners often feel uncomfortable boasting publicly about their skills and accomplishments. For many entrepreneurs...

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  • 4 E-Commerce Marketing Skills Your Team Needs Now

    4 E-Commerce Marketing Skills Your Team Needs Now

    When the COVID-19 pandemic broke out, e-commerce growth exploded. Consumers resorted to buying their groceries, clothes, toiletries, and other essentials online—trends say that these new buying...

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  • Federal budget boosts pandemic support for small businesses

    Federal budget boosts pandemic support for small businesses

    The federal government’s 2021 budget introduced new solutions, and improvements to existing programs, in an effort to provide financial support to SMBs during the pandemic.

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  • Support for Canadian Women in Business

    Support for Canadian Women in Business

    Women-led businesses play an important role in Canada’s economy. While only 16 percent of Canadian SMBs are owned by women, these businesses contribute an estimated $117 billion dollars to the...

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  • Why Your Business Needs an Integrated Marketing Strategy in 2021

    Why Your Business Needs an Integrated Marketing Strategy in 2021

    Integrated marketing ensures that prospects and customers have a consistent experience every time they interact with your brand.

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  • 4 Reasons Every Business Needs a GMB Profile

    4 Reasons Every Business Needs a GMB Profile

    A Google My Business profile is a free and easy-to-use tool to manage your online presence in today's competitive, mobile-forward marketplace — even if your business doesn't have a physical...

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  • How the HASCAP Guarantee can help your business

    How the HASCAP Guarantee can help your business

    Businesses all over Canada are facing financial hardship caused by the COVID-19 pandemic.

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