Zoé Paradis

  • 7 Creative Ways to Grow Your Email List

    7 Creative Ways to Grow Your Email List

    Email marketing is a key marketing strategy for brands and small businesses that want to communicate directly with their customers. If you want to grow your email list, here are some creative ideas...

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  • A Beginner’s Guide to Email Signature Marketing

    A Beginner’s Guide to Email Signature Marketing

    When it comes to email marketing, most small business owners understand the importance of attention-grabbing subject lines. But there’s an often-overlooked marketing opportunity that lies at the...

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  • 5 Ways to Make Your Business More Sustainable

    5 Ways to Make Your Business More Sustainable

    Climate change poses a growing risk to small- and large-scale businesses around the world, with many organizations already feeling the impact of extreme weather, supply chain issues, rising...

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  • How to Make Multichannel Marketing Work for Your Business

    How to Make Multichannel Marketing Work for Your Business

    Do you struggle with where to spend your advertising dollars? Are you confused by marketing lingo and jargon? Have you ever wished for a turnkey way to execute a marketing plan that works?

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  • 4 Brand-Building Tips for Entrepreneurs

    4 Brand-Building Tips for Entrepreneurs

    Self-promotion plays an essential role in career advancement, yet small business owners often feel uncomfortable boasting publicly about their skills and accomplishments. For many entrepreneurs...

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  • 4 E-Commerce Marketing Skills Your Team Needs Now

    4 E-Commerce Marketing Skills Your Team Needs Now

    When the COVID-19 pandemic broke out, e-commerce growth exploded. Consumers resorted to buying their groceries, clothes, toiletries, and other essentials online—trends say that these new buying...

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  • Federal budget boosts pandemic support for small businesses

    Federal budget boosts pandemic support for small businesses

    The federal government’s 2021 budget introduced new solutions, and improvements to existing programs, in an effort to provide financial support to SMBs during the pandemic.

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  • Support for Canadian Women in Business

    Support for Canadian Women in Business

    Women-led businesses play an important role in Canada’s economy. While only 16 percent of Canadian SMBs are owned by women, these businesses contribute an estimated $117 billion dollars to the...

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  • Why Your Business Needs an Integrated Marketing Strategy in 2021

    Why Your Business Needs an Integrated Marketing Strategy in 2021

    Integrated marketing ensures that prospects and customers have a consistent experience every time they interact with your brand.

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  • 4 Reasons Every Business Needs a GMB Profile

    4 Reasons Every Business Needs a GMB Profile

    A Google My Business profile is a free and easy-to-use tool to manage your online presence in today's competitive, mobile-forward marketplace — even if your business doesn't have a physical...

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  • How the HASCAP Guarantee can help your business

    How the HASCAP Guarantee can help your business

    Businesses all over Canada are facing financial hardship caused by the COVID-19 pandemic.

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  • 5 Types of Videos to Help Your Business Sell More

    5 Types of Videos to Help Your Business Sell More

    Video marketing has exploded in popularity and with good reason: video is both engaging and memorable.

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  • Why Your Small Business is Huge to Canada’s Economy

    Why Your Small Business is Huge to Canada’s Economy

    It’s especially difficult to own a small business during a pandemic, and it may be even harder to appreciate how much your business matters—not only to you, but to millions of Canadians.

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  • How Creative Entrepreneurs Can Navigate Tough Times

    How Creative Entrepreneurs Can Navigate Tough Times

    With COVID-19 making it unsafe to gather, many arts shows and events have been cancelled, making running a business especially challenging for those who have combined creativity and entrepreneurship.

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  • 4 Small Business Trends to Watch for in 2021

    4 Small Business Trends to Watch for in 2021

    The New Normal? Business leaders aren’t sure exactly how to define that yet because a more fitting term would be The Latest Normal or the New for Now Normal.

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  • Innovate to Help Your Business Bounce Back

    Innovate to Help Your Business Bounce Back

    Many entrepreneurs have seized the opportunity to try something new in their business in 2020. Faced with an uncertain future, it takes creativity, and courage, to launch a new product...

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  • What the Canada United Small Business Relief Fund Can Do for Your SMB

    What the Canada United Small Business Relief Fund Can Do for Your SMB

    Canada United began as an initiative to support small businesses during the pandemic and spurred the creation of the Canada United Small Business Relief Fund.

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  • 14 Ways to Run Your Home Services Business in the New Normal

    14 Ways to Run Your Home Services Business in the New Normal

    The New Normal in the home services industry sees customers tinkering with broken HVAC systems, trying to fix clogged drains, and putting off regular maintenance or renovations when the budget...

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  • 14 Ways to Run Your Auto Repair Shop in the New Normal

    14 Ways to Run Your Auto Repair Shop in the New Normal

    The New Normal in the automotive repair industry sees customers driving less, delaying repairs, and even ordering parts online to perform basic maintenance at home.

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  • 14 Ways to Run Your Salon or Spa in the New Normal

    14 Ways to Run Your Salon or Spa in the New Normal

    The New Normal in the beauty services industry sees clients stretching out the time between appointments, and choosing to DIY some services to minimize time spent in high-touch hair salons...

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