Zoé Paradis

  • Support for Canadian Women in Business

    Support for Canadian Women in Business

    Women-led businesses play an important role in Canada’s economy. While only 16 percent of Canadian SMBs are owned by women, these businesses contribute an estimated $117 billion dollars to the...

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  • Why Your Business Needs an Integrated Marketing Strategy in 2021

    Why Your Business Needs an Integrated Marketing Strategy in 2021

    Integrated marketing ensures that prospects and customers have a consistent experience every time they interact with your brand.

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  • 4 Reasons Every Business Needs a GMB Profile

    4 Reasons Every Business Needs a GMB Profile

    A Google My Business profile is a free and easy-to-use tool to manage your online presence in today's competitive, mobile-forward marketplace — even if your business doesn't have a physical...

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  • How the HASCAP Guarantee can help your business

    How the HASCAP Guarantee can help your business

    Businesses all over Canada are facing financial hardship caused by the COVID-19 pandemic.

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  • 5 Types of Videos to Help Your Business Sell More

    5 Types of Videos to Help Your Business Sell More

    Video marketing has exploded in popularity and with good reason: video is both engaging and memorable.

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  • Why Your Small Business is Huge to Canada’s Economy

    Why Your Small Business is Huge to Canada’s Economy

    It’s especially difficult to own a small business during a pandemic, and it may be even harder to appreciate how much your business matters—not only to you, but to millions of Canadians.

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  • 4 Small Business Trends to Watch for in 2021

    4 Small Business Trends to Watch for in 2021

    The New Normal? Business leaders aren’t sure exactly how to define that yet because a more fitting term would be The Latest Normal or the New for Now Normal.

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  • Innovate to Help Your Business Bounce Back

    Innovate to Help Your Business Bounce Back

    Many entrepreneurs have seized the opportunity to try something new in their business in 2020. Faced with an uncertain future, it takes creativity, and courage, to launch a new product...

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  • What the Canada United Small Business Relief Fund Can Do for Your SMB

    What the Canada United Small Business Relief Fund Can Do for Your SMB

    Canada United began as an initiative to support small businesses during the pandemic and spurred the creation of the Canada United Small Business Relief Fund.

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  • 14 Ways to Run Your Home Services Business in the New Normal

    14 Ways to Run Your Home Services Business in the New Normal

    The New Normal in the home services industry sees customers tinkering with broken HVAC systems, trying to fix clogged drains, and putting off regular maintenance or renovations when the budget...

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  • 14 Ways to Run Your Auto Repair Shop in the New Normal

    14 Ways to Run Your Auto Repair Shop in the New Normal

    The New Normal in the automotive repair industry sees customers driving less, delaying repairs, and even ordering parts online to perform basic maintenance at home.

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  • 14 Ways to Run Your Salon or Spa in the New Normal

    14 Ways to Run Your Salon or Spa in the New Normal

    The New Normal in the beauty services industry sees clients stretching out the time between appointments, and choosing to DIY some services to minimize time spent in high-touch hair salons...

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  • 12 Ways to Run Your Retail Store in the New Normal

    12 Ways to Run Your Retail Store in the New Normal

    The New Normal retail landscape sees customers favouring online transactions, and spending less time browsing when they choose to shop in person.

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  • 4 Website Mistakes You Can Easily Avoid

    4 Website Mistakes You Can Easily Avoid

    You work hard to offer the best products and services. But if potential customers are hindered by your website, there's a chance they will never call or visit your store.

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  • Retargeting Best Practices

    Retargeting Best Practices

    The general consensus among marketers is that the average conversion rate for an ecommerce site is around 2-3%, meaning that most website visitors don’t become customers immediately.

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  • Infographic: Homeowner Buying Behaviour

    Infographic: Homeowner Buying Behaviour

    Make it easy for new customers to choose your Home Services business by building a great online presence.

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  • Thriving in the New Neighbourhood Economy

    Thriving in the New Neighbourhood Economy

    Everyone has an offer. Everyone has a deal. Everyone has a promotion. And they’re exhausted from hearing them all, evaluating them all, and simply dealing with them all.

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  • 5 Rules to Attract More Customers with Local Search

    5 Rules to Attract More Customers with Local Search

    Consumers like shopping locally. So it is not surprising that they make 85% of their purchases within a 24-km radius of their home.

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  • Avoiding Directory Errors

    Avoiding Directory Errors

    When it's time to branch off into new activities to help their businesses, Canadian entrepreneurs are limited by two things: time and money. Sound familiar?

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  • How To Design Your Own Logo

    How To Design Your Own Logo

    What do the Nike swoosh, McDonald’s golden arches, and the Starbucks mermaid all have in common? These iconic logos are simple, memorable, and powerful – the qualities we all want in a logo.

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