Melissa Boileau

  • 6 Reasons to Use Video Marketing For Your Business

    6 Reasons to Use Video Marketing For Your Business

    If you’re relatively new to promoting your business, you may be asking yourself how to do video marketing, and ‘is it even worth my time?’ With video technology so widely accessible and affordable...

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  • Creative Ways to Ask for Customer Reviews (That Work)

    Creative Ways to Ask for Customer Reviews (That Work)

    Peer-to-peer reviews on third-party websites and social platforms are incredibly important when it comes to improving your business’s search engine ranking, nurturing customer relationships, and...

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  • 5 Essential Elements of an E-Commerce Product Page You May Have Overlooked

    5 Essential Elements of an E-Commerce Product Page You May Have Overlooked

    If you’ve launched your own online store, you already understand the role engaging content plays for high-converting e-commerce landing pages. Producing eye-catching photography and colourful copy...

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  • 5 Fresh Ways to Use Video Marketing in 2021

    5 Fresh Ways to Use Video Marketing in 2021

    Video is one of the best visual marketing tools you can use for your small or medium-sized business. It helps to increase awareness of your brand, keeps people engaged, and brings in new customers.

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  • 6 Unique Ways to Promote Your SMB on TikTok

    6 Unique Ways to Promote Your SMB on TikTok

    Think TikTok is just for dancing teenagers? Think again. The viral video app can be a powerful marketing tool for savvy entrepreneurs and small business owners.

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  • 5 reasons visitors aren’t buying from your E-commerce website

    5 reasons visitors aren’t buying from your E-commerce website

    Having trouble turning your website visitors into paying customers? If you’re seeing a lot of abandoned shopping carts online and want to improve conversion rates for your website, here are five...

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  • How to restore a suspended Google My Business listing

    How to restore a suspended Google My Business listing

    A Google My Business (GMB) account is an important tool for small business owners looking to increase their online exposure through organic Search and on Google Maps. The free GMB listing...

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  • 4 ways SMBs can give great customer service

    4 ways SMBs can give great customer service

    Great customer service starts with building great relationships. Whether you’re running a retail store, a hair salon, or a small accounting firm, employing the right people to represent your brand...

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  • 5 Things to Consider When Choosing an E-commerce Platform

    5 Things to Consider When Choosing an E-commerce Platform

    “I don't remember the last time I set foot in an actual store. I purchase everything online, schedule my shipping and go and pick it up – it's fantastic.” Andrea Klauber, a Senior Product Manager...

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  • 6 Ways to Take Great Product Photos for Your E-commerce Website

    6 Ways to Take Great Product Photos for Your E-commerce Website

    Humans are extremely visual creatures who tend to buy with their eyes. Studies reveal 75% of online shoppers rely on product photos when deciding on a potential purchase, which means high-quality...

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  • 7 Things that Boost E-commerce Store Sales Conversions

    7 Things that Boost E-commerce Store Sales Conversions

    Converting website visitors into customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%.

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  • 5 E-commerce Marketing Mistakes SMBs Make and How to Fix Them

    5 E-commerce Marketing Mistakes SMBs Make and How to Fix Them

    Whether you own a brick-and-mortar retail space or provide home services, having a strong online store is key to succeeding in today’s competitive market.

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  • 4 Emerging E-commerce Trends for 2021

    4 Emerging E-commerce Trends for 2021

    The explosive growth of e-commerce in 2020 has led SMBs to discover new business models and technologies that allow them to compete with the e-commerce giants.

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  • 4 Ways to Think Like an E-commerce Pro

    4 Ways to Think Like an E-commerce Pro

    You’ve built a good website and developed a suite of great products or services. Now, it’s time to attract new customers and start selling. Here are four top tips to get you thinking like an e-commerc

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  • How to Improve Your Business Reputation

    How to Improve Your Business Reputation

    Do you have a reputation management strategy for your business? Do you know what your customers are saying about you?

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  • Search Engines: Your First Three Steps

    Search Engines: Your First Three Steps

    You have to learn to walk before you can run. If you're not sure where to start to achieve better visibility on search engines, here are the first three steps to take.

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  • Why Your Business Needs an E-commerce Website

    Why Your Business Needs an E-commerce Website

    As small businesses scramble to keep up with pandemic problems—waning foot traffic, new consumer expectations, shifting government regulations, and important safety precautions—a surge in online...

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  • 4 Reasons Why Your Business Needs an Online Listing

    4 Reasons Why Your Business Needs an Online Listing

    To get your business started is no mean feat but it can be done with a bit of know-how and a little hard work. For many new companies, the first step in launching a business after creating a product..

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  • What Is the Difference Between SEO and SEM?

    What Is the Difference Between SEO and SEM?

    For small local businesses, there are few better ways to reach consumers than mastering the art of search. Research shows that four out of five consumers use search engines to find local businesses...

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  • Search Engine Optimization: 20 Useful Tips to Stand Out

    Search Engine Optimization: 20 Useful Tips to Stand Out

    Search engine optimization (SEO) is one of the most effective ways to draw new customers to your site. Optimizing your website for search engines can help to significantly increase web traffic...

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