Kevin White

  • Build a Solid SEM Campaign

    Build a Solid SEM Campaign

    Whether you spend your marketing budget on generating leads or seeking more sales—or a bit of both—search engine marketing (SEM) is a powerful way to gain visibility on search engines and...

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  • How to Market Your Business on Social Media

    How to Market Your Business on Social Media

    When customers can’t come to you, you need to go where the customers are. With many people working from home and shopping online, social media...

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  • How to Leverage Facebook and Instagram for Your Business

    How to Leverage Facebook and Instagram for Your Business

    Social media platforms like Facebook and Instagram are networks that facilitate direct dialogue between brands and consumers. For small business owners, these networks also represent a great way to at

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  • SEM: The Need to know

    SEM: The Need to know

    SEO, SEM, PPC…For many small business owners, these Internet acronyms might as well be a foreign language.

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  • SEM: Where to Start

    SEM: Where to Start

    Even SEM pros—those who speak with confidence about PPC, KPIs and CTRs—had to start somewhere. “The basics of search engine marketing are still simple, and they offer an accessible marketing tool...

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  • Top PPC Mistakes

    Top PPC Mistakes

    Pay-per-click advertising is one of the most successful online strategies out there, because it offers the best deals—and the best returns—for small businesses. PPC is extremely efficient...

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  • The Google AdWords Auction: Small Business Guide

    The Google AdWords Auction: Small Business Guide

    Are you ready to create Google online ads? To do so, you’ll have to bid for specific search terms in the Google AdWords Auction so that people can find your ads in their search results.

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  • SEM: Where to Start

    SEM: Where to Start

    Even SEM pros—those who speak with confidence about PPC, KPIs and CTRs—had to start somewhere. “The basics of search engine marketing are still simple, and they offer an accessible marketing tool...

    Learn more
  • The Google Adwords Auction Small Business Guide

    The Google Adwords Auction Small Business Guide

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  • Top PPC Mistakes

    Top PPC Mistakes

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  • Creating a Social Media Content Calendar

    Creating a Social Media Content Calendar

    Social media is more than just a place to connect with friends, it also helps businesses get noticed and reach customers.

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  • Social Media Tips for Small Businesses1:57

    Social Media Tips for Small Businesses

    This Small Business Month, Yellow Pages wants to give you simple ideas that will help you manage your business' digital marketing, so we called in the pros. Let our social media advisor Emileah tell y

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  • How Targeted Display Ads Can Help You Reach More Consumers

    How Targeted Display Ads Can Help You Reach More Consumers

    Display advertising – those web banners and graphics that appear alongside webpages, apps or email – can be a great tool for getting the word out about your business.

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  • Facebook Solution - Hire certified pros to grow your business through Facebook.1:54

    Facebook Solution - Hire certified pros to grow your business through Facebook.

    Your Facebook Expert makes sure your message reaches the right audience at the right time. Customized posts, boosted by dynamic ads delivered in real time, capture the attention of your best prospects

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  • Facebook Ads Management - Hire certified experts with the skills and tools to drive real results.2:17

    Facebook Ads Management - Hire certified experts with the skills and tools to drive real results.

    Ensure your social media message hits the mark with Facebook Ads Experts who create and continually refine your Facebook ads so you can take care of business.

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