Using CTAs to Connect with More Customers
Most businesses have an online presence that includes having a website and social media page. However, if y...
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Are you maximizing your website's potentiel?
We've compiled the most pertinent questions for any business owner looking to enhance their online presence with a strong website.
The 5 Key Elements of a Successful Website
Your website is your digital storefront: the first impression it generates will play a decisive role in enticing customers to come inside.
Social Media Marketing 101 for Small & Medium Businesses
Social Media Marketing has become an essential part of any small or medium business’ (SMB) successful marketing portfolio. With millions of Canadians using social media platforms like Facebook...
Digital Marketing: Small Budget, Big Results
Being able to do more with less has become the name of the game in the world of digital marketing. Producing great results with a small budget has become the norm, as companies continue to optimize...
Infographic: 5 Tips to Improve Website Performance
There's nothing more frustrating than visiting a website that's a chore to use or doesn't contain good information. Below are five tips that will help you improve your website performance...
Staying Ahead of the Game: The Advantages of Yellow Pages’ Listing Platform
As a business owner, the goal of any advertisement campaign is to convert on as many leads as possible.
3 Kinds of Video Content to Help Your Buyers Make a Purchase
You already know that videos are an effective tool to help promote your business, but you probably don’t know a whole lot about actually making videos.
3 Reasons Why Your Website Needs Video Content
mages and videos are effective tools for communicating with your buyer and telling a visual story about your business. It’s should be no surprise that 65% of your customers are visual learners.
The 5 steps of a complete digital strategy
Digital marketing is made up of a multitude of closely interwoven elements, like the gears of a machine. When everything is in place, a minimum of effort is enough to guide the customers.
Video Content: 4 Reasons that make it a must
With the evolution of technology, the ability to create video content is accessible to any and all entrepreneurs
Do I Need to Be on Facebook?
We’ve come a long way from the early days of Facebook where the network seemed like all cat photos and what people ate for breakfast. Recent research shows that six in 10 Canadian...
Facebook: Where to begin?
Every week in this series, we explore tips, advice and rules for optimizing your company’s presence online and on social media.
How to Leverage Facebook and Instagram for Your Business
Social media platforms like Facebook and Instagram are networks that facilitate direct dialogue between brands and consumers. For small business owners, these networks also represent a great way to at
4 reasons why video content is your friend
Business owners are not new to the power of video content, but many might not realize just how effective video content can be when it comes to promoting their business.
4 Tips to Help You Reach Your Target Audience
With online tools, you can now easily reach more people who are interested in your business. There are a number of ways to reach your target audience, so here are 4 tips to et you started:
Creating a Video on Facebook to Get More Customers? 7 Things to Watch Out For
There is a reason why so many companies rely on videos to promote their brand and products – because they work. In fact, 51.9% of marketers worldwide believe...
Instagram is an effective tool for developing your brand. If you put in the right effort, you can continually acquire new followers and increase their level of engagement. Here are some tips for helpi
SEM: Where to Start
Even SEM pros—those who speak with confidence about PPC, KPIs and CTRs—had to start somewhere. “The basics of search engine marketing are still simple, and they offer an accessible marketing tool...
What you need to know about SEM
SEO, SEM, PPC…For many small business owners, these Internet acronyms might as well be a foreign language.
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