When it comes to connecting with customers, a well-crafted website is an invaluable tool for any small- or medium-size business (SMB). We prepared an infographic that summarizes the results of a recent survey conducted by YellowPages to better understand SMB perceptions and behaviors about their online presence.
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The general consensus among marketers is that the average conversion rate for an ecommerce site is around 2-3%, meaning that most website visitors don’t become customers immediately.
You have to learn to walk before you can run. If you're not sure where to start to achieve better visibility on search engines, here are the first three steps to take.
Make it easy for new customers to choose your Home Services business by building a great online presence.
Everyone has an offer. Everyone has a deal. Everyone has a promotion. And they’re exhausted from hearing them all, evaluating them all, and simply dealing with them all.
Consumers like shopping locally. So it is not surprising that they make 85% of their purchases within a 24-km radius of their home.
When it's time to branch off into new activities to help their businesses, Canadian entrepreneurs are limited by two things: time and money. Sound familiar?
As small businesses scramble to keep up with pandemic problems—waning foot traffic, new consumer expectations, shifting government regulations, and important safety precautions—a surge in online...
What do the Nike swoosh, McDonald’s golden arches, and the Starbucks mermaid all have in common? These iconic logos are simple, memorable, and powerful – the qualities we all want in a logo.
When customers can’t come to you, you need to go where the customers are. With many people working from home and shopping online, social media...
If you’re not giving online reviews the attention they deserve, you’re missing a great opportunity to build consumer trust, stand out from competitors, gain valuable customer insights...
You don’t have to peek too far inside the consumer psyche these days to see that customers are still in flux, reassessing what is essential to their lives.
In today’s do-everything-digital marketing world, it’s easy to abandon the age-old “paper route” when it comes to advertising. But while it may seem outdated, direct mail remains a dependable...
The global pandemic has created financial hardship for Canada’s small business community.
Meeting customers’ needs in a post-pandemic world presents unforeseen challenges and opportunities. Those who succeed will find innovative ways to take advantage of both
Whether you’ve already reopened your doors, or are still working on your reopening plan, you’ve likely thought a lot about how to welcome staff and customers into a clean, safe space
In the scramble to keep your business going amid the disruption of the pandemic, finding the best ways to adapt to short- and long-term changes can be a challenge.
As a Canadian business preparing to reopen, do you have the team you need to get back to work?
How can you adapt the post-pandemic workplace to ensure employees stay healthy and safe? Start with a careful review of government and public health authorities’ guidelines in your jurisdiction...
As Canadian businesses scramble to get back up and running, there’s bound to be more than a few starts and stops. Retooling on the fly is hard work.
There’s simply no better way to command the spotlight and grab your customer’s attention than engaging content that will get people hooked.