When it comes to connecting with customers, a well-crafted website is an invaluable tool for any small- or medium-size business (SMB). We prepared an infographic that summarizes the results of a recent survey conducted by YellowPages to better understand SMB perceptions and behaviors about their online presence.
Humans are extremely visual creatures who tend to buy with their eyes. Studies reveal 75% of online shoppers rely on product photos when deciding on a potential purchase, which means high-quality...
Women-led businesses play an important role in Canada’s economy. While only 16 percent of Canadian SMBs are owned by women, these businesses contribute an estimated $117 billion dollars to the...
Converting website visitors into customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%.
Content marketing is an effective way for small business owners to increase their brand’s exposure, build consumer trust, generate leads, and drive sales.
Integrated marketing ensures that prospects and customers have a consistent experience every time they interact with your brand.
Whether you own a brick-and-mortar retail space or provide home services, having a strong online store is key to succeeding in today’s competitive market.
A Google My Business profile is a free and easy-to-use tool to manage your online presence in today's competitive, mobile-forward marketplace — even if your business doesn't have a physical...
The explosive growth of e-commerce in 2020 has led SMBs to discover new business models and technologies that allow them to compete with the e-commerce giants.
Businesses all over Canada are facing financial hardship caused by the COVID-19 pandemic.
You’ve built a good website and developed a suite of great products or services. Now, it’s time to attract new customers and start selling. Here are four top tips to get you thinking like an e-commerc
Do you have a reputation management strategy for your business? Do you know what your customers are saying about you?
Video marketing has exploded in popularity and with good reason: video is both engaging and memorable.
It’s especially difficult to own a small business during a pandemic, and it may be even harder to appreciate how much your business matters—not only to you, but to millions of Canadians.
The New Normal in the legal system sees demand for legal services shifting. Even though legal services have been deemed essential in most jurisdictions,...
The New Normal in the dental care industry sees patients wondering if it’s safe to visit a dentist during COVID-19, or choosing to delay non-urgent dental services altogether.
It can be challenging to maintain a steady income when customers aren’t flowing in and out of stores, so small business owners are getting creative and finding ways to help each other out.
With COVID-19 making it unsafe to gather, many arts shows and events have been cancelled, making running a business especially challenging for those who have combined creativity and entrepreneurship.
If your small- or medium-sized business has been facing challenges because of the COVID-19 pandemic, you may be eligible for one or more...
The New Normal? Business leaders aren’t sure exactly how to define that yet because a more fitting term would be The Latest Normal or the New for Now Normal.
Many entrepreneurs have seized the opportunity to try something new in their business in 2020. Faced with an uncertain future, it takes creativity, and courage, to launch a new product...
