When it comes to connecting with customers, a well-crafted website is an invaluable tool for any small- or medium-size business (SMB). We prepared an infographic that summarizes the results of a recent survey conducted by YellowPages to better understand SMB perceptions and behaviors about their online presence.
Email marketing is a key marketing strategy for brands and small businesses that want to communicate directly with their customers. If you want to grow your email list, here are some creative ideas...
Think TikTok is just for dancing teenagers? Think again. The viral video app can be a powerful marketing tool for savvy entrepreneurs and small business owners.
Having trouble turning your website visitors into paying customers? If you’re seeing a lot of abandoned shopping carts online and want to improve conversion rates for your website, here are five...
When it comes to email marketing, most small business owners understand the importance of attention-grabbing subject lines. But there’s an often-overlooked marketing opportunity that lies at the...
Climate change poses a growing risk to small- and large-scale businesses around the world, with many organizations already feeling the impact of extreme weather, supply chain issues, rising...
A Google My Business (GMB) account is an important tool for small business owners looking to increase their online exposure through organic Search and on Google Maps. The free GMB listing...
Great customer service starts with building great relationships. Whether you’re running a retail store, a hair salon, or a small accounting firm, employing the right people to represent your brand...
Do you struggle with where to spend your advertising dollars? Are you confused by marketing lingo and jargon? Have you ever wished for a turnkey way to execute a marketing plan that works?
You may be used to finding the familiar Yellow Pages directory on your doorstep once a year, but did you know there are 300 local editions of the directory that helps Canadians shop their...
Self-promotion plays an essential role in career advancement, yet small business owners often feel uncomfortable boasting publicly about their skills and accomplishments. For many entrepreneurs...
“It’s got to be the right message, sent to the right audience, at the right time.” That’s the key to success in direct mail marketing, says Shawn Woodford, Yellow Pages’ Director of National...
“I don't remember the last time I set foot in an actual store. I purchase everything online, schedule my shipping and go and pick it up – it's fantastic.” Andrea Klauber, a Senior Product Manager...
When the COVID-19 pandemic broke out, e-commerce growth exploded. Consumers resorted to buying their groceries, clothes, toiletries, and other essentials online—trends say that these new buying...
The federal government’s 2021 budget introduced new solutions, and improvements to existing programs, in an effort to provide financial support to SMBs during the pandemic.
Humans are extremely visual creatures who tend to buy with their eyes. Studies reveal 75% of online shoppers rely on product photos when deciding on a potential purchase, which means high-quality...
Women-led businesses play an important role in Canada’s economy. While only 16 percent of Canadian SMBs are owned by women, these businesses contribute an estimated $117 billion dollars to the...
Converting website visitors into customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%.
Content marketing is an effective way for small business owners to increase their brand’s exposure, build consumer trust, generate leads, and drive sales.
Integrated marketing ensures that prospects and customers have a consistent experience every time they interact with your brand.
Whether you own a brick-and-mortar retail space or provide home services, having a strong online store is key to succeeding in today’s competitive market.
