Online search has changed the way people find for home service professionals. The first thing consumers do when they need a plumber or are comparing options for a home contractor is to search online and find a local option. Businesses can no longer rely solely on traditional marketing methods and your storefront to bring in new business. The Internet has changed the way home service businesses operate and how consumers search for them locally.
Most home service professionals already know that having a strong online presence is important. However, many are failing to understand just how important a strong online presence is to the long term growth of their business. This is one of the main reasons why most local home service providers lack a strong online presence and need to invest in improving their search engine presence.
If consumers cannot find your business through online search, they will find your competitors – potentially costing you new customers and resulting in lost sales.
A strong online search presence is only going to become more important as consumers become more reliant on search engines and online directories to find home service providers.
Taking steps now to increase your online search presence and get ranked on page one of Google, Bing and other search engines can give you an edge over your competitors. Investing in online search will help you generate more leads, improve your brand’s online presence, and increase sales.
How Homes Services Businesses Can Get Ranked on Page One
If your business is not listed on page one of Google, Bing and other search engines for the search terms your customers are using to find home services in your area, you are missing out on a huge opportunity to grow your business.
Getting ranked on page one is about properly optimizing your website so that search engines understand the services you offer and the region you serve so that you can be ranked for the search terms your customers are using to find you. You also need to develop authority for your website by creating content and building links to your website.
There are 7 key areas that can help you get your home services website ranked on page one of search results.
1. Find Keywords Relevant to Your Business
Keywords play a huge role in your business’s ability to get ranked on page one. It is important to have a good understanding of the keywords (and search terms) that your customers use to find your business online. Knowing the most common search phrases people use provide you with the information you need to create a list of keywords to use on your website and optimize it effectively.
You can find keywords relevant to your business by brainstorming a list of keywords, checking your website analytics, seeing which keywords your competitors are using, performing keyword research using the Google AdWords Keyword Planner Tool or by using other keyword tools.
2. Build Out Your Website
The truth is that most websites for home service professionals only cover the basics – services, about the company, and contact information. This is not enough to get your business ranked on page one.
If you want to reach page one, you can build out your website by:
- Adding more pages to your website: Go beyond the standard home, services, about, and contact pages.
- Increase the amount of content on your service pages: Describe your services in greater detail, and tell your customers more about what you can do.
- Add images: Create a photo gallery of the work you do.
3. Optimize Your Website Pages
When adding new pages and content to your website, it’s important to have your keywords in mind. Optimizing your website is about adding relevant keywords to the right areas of your website to get the best results.
Optimize your website pages by adding keywords to:
- Page content
- Meta title and description tags
- Page links
- Page URLs
- Page titles and headers
When adding keywords, keep in mind that more is not always better. Include keywords where they make sense and avoid overusing them.
4. Ask for Online Reviews
Online reviews matter. Ask your current customers to write positive reviews about the experience they had with your company. Search engines look at reviews as a rankings factor. Having more reviews from multiple review websites and directories will help improve your search rankings.
5. Add Fresh Content
Adding fresh content to your website on a regular basis is a vital part of getting your website ranked on page one. One of the most effective ways to add content to your website is by adding a blog and updating it regularly.
What should you write about? Add blog posts and information that your customers would find interesting:
- Provide them with advice and tips relevant to your business and the services you offer
- Comment on industry news
- Answer common questions you receive from customers
- Update them with news about your company
- Highlight products and services
6. Build Links
Building quality links is another vital component of getting your home services website ranked on page one. What type of links should you focus on?
- Directory links: Add your business listing on websites such as Yellowpages.ca to make your website easier to find online.
- Association links: Add your business listing to industry associations where you are a member, such as your local chamber of commerce.
- Partnership links: Get your website listed on supplier and partner company sites.
- Social media links: Build out your social media profiles on popular social media sites such as Facebook, LinkedIn, Twitter, and others relevant to your business.
7. Share Your Content on Social Media
Generating more attention and exposure for your brand and driving more traffic to your website will help your search ranking. One of the best ways to do this is through social media. Share your website content, blog articles, news, and relevant links with your social media followers.
Online search is only going to become more important for home services professionals. Get the edge over your competitors by taking the steps to get your website ranked on page one.
Learn more about getting started by downloading The Keyword Guide for Canadian Home Services. It provides an overview of the benefits and top trends in how consumers find home services and how keyword research plays a primary role in being found online. It also provides small business owners with a simple to follow process for choosing and incorporating keywords into your website and online listings.