The way consumers purchase products and services has drastically changed in recent years. This map outlines the path they’re taking to get to you today.
Most Popular Content
5 Ways to Rebuild In-Person Customer Relationships
As parts of Canada start to emerge from the wake of the pandemic, entrepreneurs are getting back to business as usual and spending more time out in the world enjoying in-person interactions with...
5 Best Social Media Platforms for Your SMB
Social media is a key marketing tool for businesses of all sizes. Each platform offers its own unique tools that can help brands engage with followers online. When deciding how to use social media...
How to Improve Customer Experience for Your SMB
To run a successful SMB, your customer’s experience is everything. Ensuring a smooth customer journey helps you to build trust, develop customer loyalty, win endorsements, and maintain a happy team.
Creative Ways to Ask for Customer Reviews (That Work)
Peer-to-peer reviews on third-party websites and social platforms are incredibly important when it comes to improving your business’s search engine ranking, nurturing customer relationships, and...
YP Customer Spotlight: Maison Rondeau
Launched in 1934 with the acquisition of an existing business, the Maison Rondeau adventure is now in its fourth generation, and the small family business is stronger than ever!
5 Ways the Pandemic has Changed Marketing
The pandemic has changed consumer habits in many ways. Brick and mortar businesses were among the hardest hit by these changes, often forced to employ a pandemic marketing strategy to address the...
How to Create (and Maintain) a Social Media Calendar for Your SMB
If you’re scrambling to decide what to post on Facebook and Instagram every day, it might be time to take a more strategic approach to your social media marketing efforts.
5 Essential Elements of an E-Commerce Product Page You May Have Overlooked
If you’ve launched your own online store, you already understand the role engaging content plays for high-converting e-commerce landing pages. Producing eye-catching photography and colourful copy...
5 Keys to a Successful Small Business Rebrand
A brand identity is a critical part of any marketing strategy and encompasses all the visual assets associated with your small business. Creative elements like a company logo, typography, colours...
5 Fresh Ways to Use Video Marketing in 2021
Video is one of the best visual marketing tools you can use for your small or medium-sized business. It helps to increase awareness of your brand, keeps people engaged, and brings in new customers.
7 Creative Ways to Grow Your Email List
Email marketing is a key marketing strategy for brands and small businesses that want to communicate directly with their customers. If you want to grow your email list, here are some creative ideas...
6 Unique Ways to Promote Your SMB on TikTok
Think TikTok is just for dancing teenagers? Think again. The viral video app can be a powerful marketing tool for savvy entrepreneurs and small business owners.
5 reasons visitors aren’t buying from your E-commerce website
Having trouble turning your website visitors into paying customers? If you’re seeing a lot of abandoned shopping carts online and want to improve conversion rates for your website, here are five...
A Beginner’s Guide to Email Signature Marketing
When it comes to email marketing, most small business owners understand the importance of attention-grabbing subject lines. But there’s an often-overlooked marketing opportunity that lies at the...
5 Ways to Make Your Business More Sustainable
Climate change poses a growing risk to small- and large-scale businesses around the world, with many organizations already feeling the impact of extreme weather, supply chain issues, rising...
How to restore a suspended Google My Business listing
A Google My Business (GMB) account is an important tool for small business owners looking to increase their online exposure through organic Search and on Google Maps. The free GMB listing...
4 ways SMBs can give great customer service
Great customer service starts with building great relationships. Whether you’re running a retail store, a hair salon, or a small accounting firm, employing the right people to represent your brand...
How to Make Multichannel Marketing Work for Your Business
Do you struggle with where to spend your advertising dollars? Are you confused by marketing lingo and jargon? Have you ever wished for a turnkey way to execute a marketing plan that works?
YP Print Directory Gets a New Look
You may be used to finding the familiar Yellow Pages directory on your doorstep once a year, but did you know there are 300 local editions of the directory that helps Canadians shop their...
4 Brand-Building Tips for Entrepreneurs
Self-promotion plays an essential role in career advancement, yet small business owners often feel uncomfortable boasting publicly about their skills and accomplishments. For many entrepreneurs...