The Home Services Customer Journey

Do you struggle with where to spend your advertising dollars? Are you confused by marketing lingo and jargon? Have you ever wished for a turnkey way to execute a marketing plan that works?

You may be used to finding the familiar Yellow Pages directory on your doorstep once a year, but did you know there are 300 local editions of the directory that helps Canadians shop their...

Self-promotion plays an essential role in career advancement, yet small business owners often feel uncomfortable boasting publicly about their skills and accomplishments. For many entrepreneurs...

“It’s got to be the right message, sent to the right audience, at the right time.” That’s the key to success in direct mail marketing, says Shawn Woodford, Yellow Pages’ Director of National...

“I don't remember the last time I set foot in an actual store. I purchase everything online, schedule my shipping and go and pick it up – it's fantastic.” Andrea Klauber, a Senior Product Manager...

When the COVID-19 pandemic broke out, e-commerce growth exploded. Consumers resorted to buying their groceries, clothes, toiletries, and other essentials online—trends say that these new buying...

The federal government’s 2021 budget introduced new solutions, and improvements to existing programs, in an effort to provide financial support to SMBs during the pandemic.

Humans are extremely visual creatures who tend to buy with their eyes. Studies reveal 75% of online shoppers rely on product photos when deciding on a potential purchase, which means high-quality...

Women-led businesses play an important role in Canada’s economy. While only 16 percent of Canadian SMBs are owned by women, these businesses contribute an estimated $117 billion dollars to the...

Converting website visitors into customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%.

Content marketing is an effective way for small business owners to increase their brand’s exposure, build consumer trust, generate leads, and drive sales.

Integrated marketing ensures that prospects and customers have a consistent experience every time they interact with your brand.

Whether you own a brick-and-mortar retail space or provide home services, having a strong online store is key to succeeding in today’s competitive market.

A Google My Business profile is a free and easy-to-use tool to manage your online presence in today's competitive, mobile-forward marketplace — even if your business doesn't have a physical...

The explosive growth of e-commerce in 2020 has led SMBs to discover new business models and technologies that allow them to compete with the e-commerce giants.

Businesses all over Canada are facing financial hardship caused by the COVID-19 pandemic.

You’ve built a good website and developed a suite of great products or services. Now, it’s time to attract new customers and start selling. Here are four top tips to get you thinking like an e-commerc

Do you have a reputation management strategy for your business? Do you know what your customers are saying about you?

Video marketing has exploded in popularity and with good reason: video is both engaging and memorable.

It’s especially difficult to own a small business during a pandemic, and it may be even harder to appreciate how much your business matters—not only to you, but to millions of Canadians.