The way consumers purchase products and services has drastically changed in recent years. This map outlines the path they’re taking to get to you today.
Most Popular Content
Support for Canadian Women in Business
Women-led businesses play an important role in Canada’s economy. While only 16 percent of Canadian SMBs are owned by women, these businesses contribute an estimated $117 billion dollars to the...
7 Things that Boost E-commerce Store Sales Conversions
Converting website visitors into customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%.
10 Content Marketing Tips from SMBs Who Are Getting it Right
Content marketing is an effective way for small business owners to increase their brand’s exposure, build consumer trust, generate leads, and drive sales.
Why Your Business Needs an Integrated Marketing Strategy in 2021
Integrated marketing ensures that prospects and customers have a consistent experience every time they interact with your brand.
5 E-commerce Marketing Mistakes SMBs Make and How to Fix Them
Whether you own a brick-and-mortar retail space or provide home services, having a strong online store is key to succeeding in today’s competitive market.
4 Reasons Every Business Needs a GMB Profile
A Google My Business profile is a free and easy-to-use tool to manage your online presence in today's competitive, mobile-forward marketplace — even if your business doesn't have a physical...
4 Emerging E-commerce Trends for 2021
The explosive growth of e-commerce in 2020 has led SMBs to discover new business models and technologies that allow them to compete with the e-commerce giants.
How the HASCAP Guarantee can help your business
Businesses all over Canada are facing financial hardship caused by the COVID-19 pandemic.
4 Ways to Think Like an E-commerce Pro
You’ve built a good website and developed a suite of great products or services. Now, it’s time to attract new customers and start selling. Here are four top tips to get you thinking like an e-commerc
How to Improve Your Business Reputation
Do you have a reputation management strategy for your business? Do you know what your customers are saying about you?
5 Types of Videos to Help Your Business Sell More
Video marketing has exploded in popularity and with good reason: video is both engaging and memorable.
Why Your Small Business is Huge to Canada’s Economy
It’s especially difficult to own a small business during a pandemic, and it may be even harder to appreciate how much your business matters—not only to you, but to millions of Canadians.
16 Ways to Run Your Law Practice in the New Normal
The New Normal in the legal system sees demand for legal services shifting. Even though legal services have been deemed essential in most jurisdictions,...
12 Ways to Run Your Dental Clinic in the New Normal
The New Normal in the dental care industry sees patients wondering if it’s safe to visit a dentist during COVID-19, or choosing to delay non-urgent dental services altogether.
5 Ways SMBs are Stronger Together
It can be challenging to maintain a steady income when customers aren’t flowing in and out of stores, so small business owners are getting creative and finding ways to help each other out.
How Creative Entrepreneurs Can Navigate Tough Times
With COVID-19 making it unsafe to gather, many arts shows and events have been cancelled, making running a business especially challenging for those who have combined creativity and entrepreneurship.
Where SMBs Can Find Financial Support Now
If your small- or medium-sized business has been facing challenges because of the COVID-19 pandemic, you may be eligible for one or more...
4 Small Business Trends to Watch for in 2021
The New Normal? Business leaders aren’t sure exactly how to define that yet because a more fitting term would be The Latest Normal or the New for Now Normal.
Innovate to Help Your Business Bounce Back
Many entrepreneurs have seized the opportunity to try something new in their business in 2020. Faced with an uncertain future, it takes creativity, and courage, to launch a new product...
What the Canada United Small Business Relief Fund Can Do for Your SMB
Canada United began as an initiative to support small businesses during the pandemic and spurred the creation of the Canada United Small Business Relief Fund.