The way consumers purchase products and services has drastically changed in recent years. This map outlines the path they’re taking to get to you today.
Most Popular Content
16 Ways to Run Your Law Practice in the New Normal
The New Normal in the legal system sees demand for legal services shifting. Even though legal services have been deemed essential in most jurisdictions,...
12 Ways to Run Your Dental Clinic in the New Normal
The New Normal in the dental care industry sees patients wondering if it’s safe to visit a dentist during COVID-19, or choosing to delay non-urgent dental services altogether.
5 Ways SMBs are Stronger Together
It can be challenging to maintain a steady income when customers aren’t flowing in and out of stores, so small business owners are getting creative and finding ways to help each other out.
How Creative Entrepreneurs Can Navigate Tough Times
With COVID-19 making it unsafe to gather, many arts shows and events have been cancelled, making running a business especially challenging for those who have combined creativity and entrepreneurship.
Where SMBs Can Find Financial Support Now
If your small- or medium-sized business has been facing challenges because of the COVID-19 pandemic, you may be eligible for one or more...
4 Small Business Trends to Watch for in 2021
The New Normal? Business leaders aren’t sure exactly how to define that yet because a more fitting term would be The Latest Normal or the New for Now Normal.
Innovate to Help Your Business Bounce Back
Many entrepreneurs have seized the opportunity to try something new in their business in 2020. Faced with an uncertain future, it takes creativity, and courage, to launch a new product...
What the Canada United Small Business Relief Fund Can Do for Your SMB
Canada United began as an initiative to support small businesses during the pandemic and spurred the creation of the Canada United Small Business Relief Fund.
14 Ways to Run Your Home Services Business in the New Normal
The New Normal in the home services industry sees customers tinkering with broken HVAC systems, trying to fix clogged drains, and putting off regular maintenance or renovations when the budget...
14 Ways to Run Your Auto Repair Shop in the New Normal
The New Normal in the automotive repair industry sees customers driving less, delaying repairs, and even ordering parts online to perform basic maintenance at home.
14 Ways to Run Your Salon or Spa in the New Normal
The New Normal in the beauty services industry sees clients stretching out the time between appointments, and choosing to DIY some services to minimize time spent in high-touch hair salons...
12 Ways to Run Your Retail Store in the New Normal
The New Normal retail landscape sees customers favouring online transactions, and spending less time browsing when they choose to shop in person.
Build a Solid SEM Campaign
Whether you spend your marketing budget on generating leads or seeking more sales—or a bit of both—search engine marketing (SEM) is a powerful way to gain visibility on search engines and...
4 Website Mistakes You Can Easily Avoid
You work hard to offer the best products and services. But if potential customers are hindered by your website, there's a chance they will never call or visit your store.
Grow Your Business with Priority Placement on YP’s Digital Network
Are you sure all your potential customers can find you online? Would you like more leads to grow your business?
Retargeting Best Practices
The general consensus among marketers is that the average conversion rate for an ecommerce site is around 2-3%, meaning that most website visitors don’t become customers immediately.
Search Engines: Your First Three Steps
You have to learn to walk before you can run. If you're not sure where to start to achieve better visibility on search engines, here are the first three steps to take.
Infographic: Homeowner Buying Behaviour
Make it easy for new customers to choose your Home Services business by building a great online presence.
Thriving in the New Neighbourhood Economy
Everyone has an offer. Everyone has a deal. Everyone has a promotion. And they’re exhausted from hearing them all, evaluating them all, and simply dealing with them all.
5 Rules to Attract More Customers with Local Search
Consumers like shopping locally. So it is not surprising that they make 85% of their purchases within a 24-km radius of their home.