The 5 Key Elements of a Successful Website

Your website is your digital storefront: the first impression it generates will play a decisive role in enticing customers to come inside. More and more SMBs are investing in a modern, well-rounded website that is easy to access for all types of platforms, while being subject to regular updates. Having a strong website can help to convert digital visitors into tangible customers.

1. Professional design

Unlike words - which must be read and interpreted as sequences - images are decoded by the brain almost instantly. A carefully designed website quickly establishes a positive first impression in the visitor's mind, which makes your business look both credible and trustworthy. A well-thought-out layout should also take into account the user experience in order to allow them to efficiently find the information they want.

The choice of a professional design and professional photos is a proven recipe for building an attractive website without being dependent on trends. Photos of your locations, products and team make for a great first impression with your customers and should make him want to move in store. For example, in the case of a bakery, quality images of desserts should increase your customers’ appetite!

2. A platform with solid foundations

Whether you are developing your own website or having a developer design it for you, be sure to choose a content management system (or CMS) that is proven and reliable. The most popular platforms are supported by many plug-in developers and updated regularly, allowing you to continue to develop your website over time.

Conversely, creating a website from the ground-up takes a lot of time and resources, both for initial design and to keep pace with new technologies.

How to choose the right website designer? After building an online presence for more than 17,000 businesses, Yellow Pages’ experts have developed an adaptive website solution that can grow with your business.

3. Quick loading time

At a time when everything is going fast, visitors are not very patient with websites that take a long time to load. In fact, half of the users expect a web page to be visible in two seconds or less! In addition to seeing many potential customers leave their virtual environment, websites that have long loading times are also penalized by search engines. To ensure a quick loading speed, be sure to use a high-performance web host, optimize image sizes, and avoid unnecessary code snippets in programming.

4. Adaptive web design (responsive)

The use of mobile devices has more than doubled since 2013, reaching more than 67% today. As mobile traffic begins to overtake traditional traffic, it has become essential for any business to have a website that can adapt to all types of screens. A responsive design layout reorganizes the content on your website in order to optimize the customer experience on any device - for example, by increasing the size of the text or by spacing the buttons further.

Computer, tablet or mobile: the websites designed by Yellow Pages are optimally displayed on all devices.

5. SEO content and good practices

Creation of original and quality content - blog posts, videos, information graphics, etc. - is a great way to attract potential customers to your website, in addition to contributing naturally to organic SEO. Publishing content on a regular basis also feeds your social networks, inviting your followers to return to your website. Once users find themselves on your website, a thoughtful design will guide them to what is called a "conversion", whether it's a booking, sale or a phone call.

To avoid investing time and money in creating content that produces few results, be sure to set up a good SEO strategy (search engine optimization). Identify the keywords your potential customers use in their searches, then tailor content to meet the demand. Search engines are able to evaluate the quality of the content; Go the extra mile and your efforts will be rewarded!

Don’t have the time to manage your digital presence? Yellow Pages’ experts can create personalized SEO campaigns and blog posts just for you!

 

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