When it comes to your online ad spending, you can save money and make the most of your ads by targeting a nearby audience based on their geographic location. This practice is called geotargeting. You can use geotargeting for pay-per-click (PPC). Large websites such as Facebook, Google, and Yellow Pages provide geotargeting tools for businesses of any size. Below is a further description of websites that have geotargeting in their ad tools.
Facebook is a great network for promoting your business because it has one of the largest sets of consumer data on the Internet. And with over 14 million Canadian daily users, you can be sure that your business will gain more visibility by being on Facebook. Using Facebook, you can use a variety of advertising tools, and geotargeting is definitely one of them. Facebook calls it Core Audience, which lets you choose your audience based on location, demographics, interests, and behaviour.
Facebook’s geotargeting tool lets you select target a location that is broad or narrow range depending on your preference and what makes sense for your business. You can choose by cities, countries, ZIP code, and even within 100-feet of your location.
If you are a local business, you may want to narrow your location to a smaller region so that you are making the most of your ad dollars and are reaching relevant customers. For instance, if you have only one restaurant location, it wouldn’t make much sense to spend money promoting your ad across Canada (unless you are a famous local tourist attraction).
Similar to Facebook, Google is another powerful website when it comes to helping you reach more customers. It’s no doubt that when people are searching for things, Google comes to mind.
With Google, more customers can find your through organic (non-paid) and pay-per-click (PPC) searches. You can promote your website with their AdWords feature, which enables you to target your ads to only appear to customers in a certain location, or set of locations, that you specify. This is especially useful if you’re a business that rely on foot traffic, proximity, search intent, and local deliveries (like an online store).
3. Yellow Pages
When it comes to helping customers find local businesses, Yellow Pages is the place to go. Why is that? Yellow Pages’ search engine is designed to help customers find businesses by industry and location. When customers are searching on Yellow Pages, they can expect to see only business listings in their result—it cuts to the chase.
It’s also optimized for both desktop and mobile devices, so that people can find you on any device wherever they are. If your customer’s GPS phone setting is on, they can find businesses by proximity to their current location.
Who should you go with for your advertising dollar?
When it comes to deciding where to promote your business, it may seem like a tough decision since there are so many options. Should you choose Facebook, Google, or Yellow Pages? The answer is, yes to all, the more the merrier. When your business is on multiple online channels, you’ll have greater visibility, which increases your chance of reaching customers. And ad features, like geotargeting, helps you save money so you don’t have to waste your ad spending on irrelevant audiences. To learn more, talk to our experts.