How to Improve Your Business Reputation

February 11, 2021 Melissa Boileau

Do you have a reputation management strategy for your business? Do you know what your customers are saying about you? How, and how quickly, do you respond? When you come to realize that Canadians spend almost 50% more with businesses that reply to online reviews, it’s easy to see why answering customer feedback is so important to running a successful business.

Enter NetSync Complete Plus, a Yellow Pages offering that lets small- and medium-sized businesses take control of their online reputation, and arms consumers with the information they need to buy from you with confidence.

Don’t miss an opportunity to be found by potential customers

“NetSync ensures that business information is accurate and up to date on the most frequently searched sites and apps—Google My Business, Facebook, Yelp, SnapChat, Instagram, Trip Advisor and so on,” says Pascale Hennebert-Faulkner, a Yellow Pages Senior Product Manager. “Advertisers can update their information on all these platforms from the Yellow Pages for Business dashboard. And once they do that information is pushed to 50+ websites and apps,” she says.

When your business info is both visible and accurate, you can rest easy knowing that people and search engines can actually find you anywhere and be given the most up-to-date information possible on your products or services.

Get verified with Google My Business

While you are harmonizing your online presence for maximum consistency via listing syndication, you can also benefit from a Google My Business listing. If you don’t have a Google My Business profile already, NetSync will create one for you to help your business stand out on Google Search and Maps.

Take control of your reputation

“Your reputation sets you apart you from the competition,” Pascale says. NetSync Complete Plus helps advertisers to manage that by notifying them about new reviews they receive online about their product or services. “You can then reply in real time from the NetSync dashboard or from the listing directly.”

Consumers trust online reviews, and read an average of 10 online reviews before they feel they can trust a business, according to BrightLocal’s 2018 Consumer Review Survey. And NetSync can help advertisers generate valuable, new reviews. By installing a simple widget, you can ask customers for reviews, which can then be published on your website. And what about keeping an eye on the competition? Check your own business’ rating with the YP Sentiment Score, then compare your reputation with up to five of your competitors.

Build engagement and save time

Social media posting is included in the NetSync Complete Plus toolkit, allowing you to schedule posts to your social media accounts on Facebook, Google, and Foursquare. “If you have certain offers or deals depending on the day of the week, you can pre-schedule the posts to roll out on a certain date,” Pascale says. “This is an excellent way to engage with potential customers.” You can also create response templates, pre-programming often-used sentences and phrases to insert into the replies you write to reviewers—from your greeting to your sign-off. “This saves time,” Pascale says, “particularly if you have many reviews to reply to.”

You’ve worked hard to build your reputation. Let NetSync Complete Plus help you with the day-to-day management of reviews, listings and social media posting—and give you the time you need to get on with your work.

Yellow Pages helps all kinds of businesses, big and small, manage their online reputation and engage with new customers. Find out how you can partner with our certified experts today by calling 1-877-553-6883.

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