Learning from My Web Analytics
There are lots of things in life that require special knowledge to understand. Whether reading an X-ray or ...
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New Look, More Features, More Opportunity!
In 2019, our goal was to reinforce our commitment to helping Small and medium businesses, the economic backbone of this great country, grow their enterprises and surpass their business goals.
A New Chapter in Print Advertising
Yellow Pages has been hard at work attempting to find new ways to make print advertising fun and fruitful for both advertisers and consumers alike! We went back to our roots to look at what makes...
Live.Shop.Taste.Discover Like Never Before!
Advertising your business online with Yellow Pages has never been easier. Yellow Pages has refreshed and modernized our platform in order to help businesses further connect with Canadian consumers...
Small and Medium Businesses: The Heart of Canada’s Economy
Canada has always been a country full of ingenuity and opportunity, from the early industrial days to our current digital era. Small and Medium Businesses (SMBs) have been at the heart of this long an
How to Leverage Facebook and Instagram for Your Business
Social media platforms like Facebook and Instagram are networks that facilitate direct dialogue between brands and consumers. For small business owners, these networks also represent a great way to at
SEM: The Need to know
SEO, SEM, PPC…For many small business owners, these Internet acronyms might as well be a foreign language.
SEM: Where to Start
Even SEM pros—those who speak with confidence about PPC, KPIs and CTRs—had to start somewhere. “The basics of search engine marketing are still simple, and they offer an accessible marketing tool...
Top PPC Mistakes
Pay-per-click advertising is one of the most successful online strategies out there, because it offers the best deals—and the best returns—for small businesses. PPC is extremely efficient...
Real Storage Group Case Study
Real Storage Group is a Canadian-owned provider of state-of-the-art self-storage solutions with 37 locations operating across Ontario, Manitoba, Alberta, and British Columbia. They wanted to see...
Reputation is Everything: A Guide to Online Reputation Management
Any SMB owner will tell you that reputation is everything. A company’s sales can be directly related to how customers view their business, and this is becoming more and more evident...
Get (Positive) Reviews from your customers
When a potential customer begins the process of researching the purchase of a product or service, they generally turn to reviews to help them finalize their decision...
6 Tips to Build Relationships with Customers on Social Media
Social media platforms are used primarily for engaging conversations, learning about what your audience, and reaching an extended network of potential allies and customers...
5 Ways to Get People Talking About Your New Business
You’ve spent hours getting the decor just right and now it’s time to open. We can all concede that starting anew business is a tough one, that requires a lot of work and dedication to thrive in...
How to use online listing sites to reach more customers
Canadian Small Business Guide: Using your website to drive traffic
The Google AdWords Auction: Small Business Guide
A Recipe for Success: Combining print and digital advertising
With the recent move towards digital marketing seemingly in full swing, many are missing out on a valuable opportunity to diversify and maximize their sales returns.
How Print Marketing Has Evolved in the 21st Century
Print advertising has continued to evolve simultaneously to its digital counterparts. The general sentiment is that print is no longer as viable or as worth it as it once was. The general perception..
Uncovering the Hidden Benefits of Print Advertising
For years now, businesses have moved to a more digital approach in their advertising initiatives. The rise of the digital search, led by websites like Google, Bing and more has created a generation...
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