When it comes to using social media for your business, your main goal shouldn’t be about driving sales.
Why is that? It’s because social media is a platform used primarily for engaging in conversations, learning about what your audience is interested in, and reaching an extended network. Whether you’re using, Facebook, Twitter, or Instagram to connect with your audiences and customers, it’s essential to build a strong and lasting relationship with them. The better the relationships you build, the more they’ll support your business.
So how do you build a good relationship with your audiences and customers on social media? Here’s the list:
1. Be authentic
When you’re not genuinely inspired by what you’re posting, people can tell that you’re not being authentic. Try to focus on your audiences’ need. A general rule is to post more valuable and informative content, and only a third of your posts should be promotional.
2. Don’t censor followers
Unless people are posting spam or inappropriate/offensive comments on your page; generally, you shouldn’t delete negative comments if they are related to your business. Take this as an opportunity to listen to what your customers have to say and address their concerns. This also shows how much you care about your customers. Learn more about handling negative comments by reading this article.
3. Respond to questions
Not responding to your customers is essentially ignoring them. Take the time to address their questions. Maybe they want to find out when your business is open or they want to find out more about your products and services. Your answers could also help inform other people. If it’s a personal question, be courteous and send them message privately.
4. Find your niche
Create something for a specific audience, as opposed to a broad and generic one. That way your content remains relevant and engaging. Learn more about your target audience here.
5. Make it personal
Engage with your audience on a personal level. Share their stories, ask them for feedback, and have conversations with them. When it comes to social media you don’t have to be too formal, but it’s also important to maintain a certain level of professionalism. Using emoticons, such as :) is more than okay! As well, if you’re on twitter, pay it forward by retweeting your followers.
6. Appreciate your followers
Let your social media followers know that you appreciate them. Thank them for your support and celebrate your milestones. For instance, make an announcement when you’ve reached 100 fans.
Learn more about communicating with customers on social media
You can download our free guide on Facebook etiquette. It will show you best practices on how to keep your customers engaged and how to leverage some of the Facebook tools that are available.