5 Social Profile Mistakes to Avoid

Caitlin McElwain

Social profiles are like a second website for your business. They’re great for helping you share information about your business, can keep your customers in the loop about changes to store hours, holidays and promotions, and they can help you stay top of mind with a captive audience. Just make sure you watch out for these common mistakes when updating your profile:

1. Leaving out important information on your profile (or adding incorrect information)

There are so many things you can write in your profile description. But remember first and foremost to include your basic contact information, such as a link to your website, phone number, location and business hours. Although this may seem very obvious, it is very important to double check to make sure that it is visible and correct. Not having the right information could mean missed opportunities.

2. Not appealing to your target audience

If you try to appeal to everyone, you end up appealing to no one. Be sure to use the right language for your target audience. Choose a tone that your customers can identify with. To help with this, look at their social media activities. See whose blogs they read or who they follow on social media and check out those writing styles. Do they to use certain expressions or slang? Is their tone more upbeat or relaxed?

3. Using unhelpful words

When it comes writing, it’s really easy to be redundant or accidentally use words that could have negative association (like “cheap” when describing price). Well-written content uses simple language and gets the point quickly.

For example, "our cutting-edge and innovative design helps you be more efficient" does not say very much and could apply to almost anything. Be more specific and actually try describing your product or service and how it will benefit your customers.

Here are some commonly over-used words to look for (and consider deleting them from your next social media post):

  • Flexible

  • Innovative

  • Out-of-the-box

  • Ground-breaking

  • Industry standard

  • Impactful

  • Cheap (often associated with poor quality)

  • 100% guaranteed

  • Stuff

  • Superlatives (such as most or best)

4. Focusing on yourself a little too much (instead of your customer)

Although having a business profile is meant to help grow your business, primarily promoting your products or services may come off as too pushy. Instead, keep a conversation going and share content that interests your audience. Listen carefully to what they have to say and be sure to respond to messages and comments right away with a personal response. You will go a long way when you cultivate relationships with your customers.

5. Having a boring and outdated profile

People like to see new things. Keep your profile fresh by updating it regularly with something different. If you don’t have anything new to say, maybe put a twist on something that is old. Be inventive! Try sharing a story that people can relate to. Or let people know what’s happening in your store – like that you just took fresh, hot, gooey, decadent cookies out of the oven! Also change your cover photo every once in a while to reflect the season and always use high quality images.

A polished profile goes a long way

People will start to form an opinion the second the start viewing your profiles of website, so make don’t miss the opportunity to start impressing. Not only that, social media is a where conversations are happening! Make the most of your business profiles by engaging in conversations, helpfully answering questions and updating regularly.

If this all sounds too time consuming, Yellow Pages can help. We have tools to help you update your social profiles quickly and easily and have a team of Facebook experts ready to help you maintain and update your Facebook Page.

So what are you waiting for? Join the conversation.

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