4 Tips to Get Your Video to Rank High in Search

February 19, 2018 Caitlin McElwain

According to YouTube, growth in video watch time has accelerated and is up at least 50% year over year, for three straight years. Trust us when we say that it’s not all cat videos: Many businesses today are taking advantage of this unique medium. But, even if you’re a fan of our feline friends, the numbers highlight how video has become key to growing your business online.

To make sure your business is able to catch some of these viewers, it’s important to optimize your videos so that they can be found easily. The main way people find content on the web is through a search using one of the major search engines, which includes YouTube. With this in mind, in this post, the pros at Yellow Pages will show you how to get your video to rank high so your customers can find you.

1. Start with valuable content

To get your video to rank well, you first need to make sure that your content is useful to your audience. A good place to start is by answering common questions that your audience is asking. The social media pro Gary Vaynerchuk is a master at this. He created a program called Wine Library TV. In the series, he answers questions about how to pick a great wine among other valuable wine info. In doing this, he grew his business to exceptional heights.

The reason good content works is that it makes your video more shareable and likeable. Both of these things help Google and others rank your video because the goal of a search engine is to make sure that the best, most relevant content is seen first. Moreover, having great content means people will want to watch your video all the way through, which will build your credibility.

2. Select great keywords

Once you’ve mastered your content, it’s important to think about the keywords that people use to find the info that you create. Do a bit of keyword research to see what’s trending and to understand which keywords are the most competitive. Choosing the right keywords will make it easier for the right people to find your video.

3. Give it a good name

A catchy title is key to getting your video watched. Like a subject line in an email, the title of the video is what gets people to click on your video from the search results. As you work on creating a name, be sure to think about the keywords you uncovered in the last step. Titles that contain keywords are more likely to show up in a search where the same keywords are found in the title.

TIP: Put important keywords at the beginning of your title. People are more likely to notice them.

4. Fill out the description box

Now that you have great content, strong keywords and a captivating title, it’s time to complete the description box for your video. This box is often overlooked, but it offers tremendous value to your SEO efforts. Because the description space is free-form and it allows you to use a generous number of characters, you can fill the box with pretty much whatever you want. This means you can pack it with keywords, a link to other content and list important information. That said, you should follow general SEO principles – don’t try to game the search bots.

Get help with your video

Because we know that video is an important part of growing your business online and that it can be a lot of work to create your own professional video, we’re here to help. Get your business ready for the lights, cameras and actions (in the form of sales from your customers). Learn more about how Yellow Pages can help make your next video.

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