What Does a Mobile Website Really Mean?
As you plan your digital strategy, there’s a good chance you’ve been hearing – or thinking – about mobile w...
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With the recent move towards digital marketing seemingly in full swing, many are missing out on a valuable opportunity to diversify and maximize their sales returns.
How Print Marketing Has Evolved in the 21st Century
Print advertising has continued to evolve simultaneously to its digital counterparts. The general sentiment is that print is no longer as viable or as worth it as it once was. The general perception..
Uncovering the Hidden Benefits of Print Advertising
For years now, businesses have moved to a more digital approach in their advertising initiatives. The rise of the digital search, led by websites like Google, Bing and more has created a generation...
Are you maximizing your website's potential?
We've compiled the most pertinent questions for any business owner looking to enhance their online presence with a strong website.
The 5 Key Elements of a Successful Website
Your website is your digital storefront: the first impression it generates will play a decisive role in enticing customers to come inside.
Social Media Marketing 101 for Small & Medium Businesses
Social Media Marketing has become an essential part of any small or medium business’ (SMB) successful marketing portfolio. With millions of Canadians using social media platforms like Facebook...
Digital Marketing: Small Budget, Big Results
Being able to do more with less has become the name of the game in the world of digital marketing. Producing great results with a small budget has become the norm, as companies continue to optimize...
Infographic: 5 Tips to Improve Website Performance
There's nothing more frustrating than visiting a website that's a chore to use or doesn't contain good information. Below are five tips that will help you improve your website performance...
Staying Ahead of the Game: The Advantages of Yellow Pages’ Listing Platform
As a business owner, the goal of any advertisement campaign is to convert on as many leads as possible.
3 Kinds of Video Content to Help Your Buyers Make a Purchase
You already know that videos are an effective tool to help promote your business, but you probably don’t know a whole lot about actually making videos.
3 Reasons Why Your Website Needs Video Content
mages and videos are effective tools for communicating with your buyer and telling a visual story about your business. It’s should be no surprise that 65% of your customers are visual learners.
The 5 steps of a complete digital strategy
Digital marketing is made up of a multitude of closely interwoven elements, like the gears of a machine. When everything is in place, a minimum of effort is enough to guide the customers.
Video Content: 4 Reasons that make it a must
With the evolution of technology, the ability to create video content is accessible to any and all entrepreneurs
Do I Need to Be on Facebook?
We’ve come a long way from the early days of Facebook where the network seemed like all cat photos and what people ate for breakfast. Recent research shows that six in 10 Canadian...
Facebook: Where to begin?
Every week in this series, we explore tips, advice and rules for optimizing your company’s presence online and on social media.
How to Leverage Facebook and Instagram for Your Business
Social media platforms like Facebook and Instagram are networks that facilitate direct dialogue between brands and consumers. For small business owners, these networks also represent a great way to at
4 reasons why video content is your friend