You’ve got a website and a really cool product – now it’s time to build your brand. Brand recognition, or people’s ability to recognize your company, can give your small business’s sales a huge boost. Creating a memorable brand can be tricky but there are some easy steps you can take right now to make your brand stand out from the crowd.
Use a consistent message
When you develop a brand it’s important that your message is always consistent. This helps to build trust and give people a reason to believe in your company. One way to make sure your message is always in line is to start with a core message or tagline and then create your ads around that message.
For example, MasterCard started with the tagline “Priceless” and then built all of their marketing messages around the priceless moments in life. As a result, MasterCard has become associated with special moments where you need to make a payment and evokes the feeling that MasterCard can be trusted to be there when you need it.
Create uniform visuals
Images are an important part of your website content and for many people, visual appeal can set your brand apart. It’s important to ensure that your visual message is also consistent. This means using the same colours and fonts in all of your communications. You also need to make sure that you use the same style of images when you create an ad, put a photo on your website, or post on social media.
Some ways to make your photos look like they are part of your brand are to:
- Use the same filters to ensure that the colours are consistent
- Use similar subjects (people and scenes) so that the images target the same audience
- Ensure fonts are consistent to build familiarity
The bigger your brand gets, and the wider its reach, the more complex and challenging it will be to keep it on target. By starting small and keeping your message tailored to a local market you will be able to easily manage your brand. What’s more, because you’ll be creating a local presence, your message will be more persuasive since it’s aimed at your exact audience.
What is Smart Digital Display?
One of the best ways to build your brand and ensure a consistent message is by sending people your ads repeatedly over a period of time. To marketers, this is often called frequency. Frequency can be your friend when building your brand but you need to make sure that you keep everything uniform. Changing your message every week can make it hard to build trust and recognition.
With Yellow Pages Smart Digital Display, your account manager will help you create a message that you love. The smart part of Smart Digital Display is that it targets people who are interested in your product so that you build your brand with the people who matter most to your business.
Learn more about how Smart Digital Display can help you grow your brand.