3 Reasons Why Your Website Needs Video Content

February 6, 2018 Caitlin McElwain

1. Videos create a lasting impression

If a picture is worth a thousand words, then imagine how impactful a video is.

Images and videos are effective tools for communicating with your buyer and telling a visual story about your business. It’s should be no surprise that 65% of your customers are visual learners. That means video content will help elicit better comprehension and retention. And videos are a quick and simple way to grab people’s attention.

Videos are highly effective because they can be so engaging. They also prompt people to share and have discussions. Sure, people talk about football the day after the Super Bowl, but they’re also talking about the ads.

And this brings us to our next point.

2. Videos can help promote your brand across social media

With the popularity of social media, videos are also being shared and discussed across different social platforms. For instance, many people share videos on their Facebook and discuss them with friends in the comments. Videos can help your business establish a presence because they can spread easily and become a place for discussion.

So, if you’re a groomer or dog trainer, why not share some videos featuring your best customers. Cute and cuddly animals always capture attentions and tempt shares and likes. Or if you’re a plumber, share a quick video reminding everybody to turn off outdoor faucets before the winter chill. Practical information is very shareable.

And having a video could help your brand get noticed in searches. The more videos you have, the more likely people will discover your brand and learn about your business.

In fact, Youtube is the number 2 search engine following Google. It's bigger than Bing, Yahoo!, Ask and AOL combined! YouTube lets anyone create a page and upload videos directly and share it across different social platforms like Facebook. Having YouTube videos will help you establish a better online presence and connect with more customers.

TIP: If you need help creating videos for your business, our advertising video experts can get you started.

3. Videos establish trust and entice people to make a decision

A recent survey concluded that 96% of consumers found videos helpful for making online purchase decisions. Since videos are so informative and appealing, people can quickly learn lots about your business and/or product in very little time. And the majority of consumers consider companies who have videos to be more trustworthy.

So what are you waiting for? Start creating a lasting impression, reach more customers, and establish a trustworthy brand with videos. Our Yellow Pages video experts will guide you through the process, so you’re Hollywood ready in no time.

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