Articles

The ultimate article repository

  • Retargeting Best Practices

    Retargeting Best Practices

    The general consensus among marketers is that the average conversion rate for an ecommerce site is around 2-3%, meaning that most website visitors don’t become customers immediately.

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  • Search Engines: Your First Three Steps

    Search Engines: Your First Three Steps

    You have to learn to walk before you can run. If you're not sure where to start to achieve better visibility on search engines, here are the first three steps to take.

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  • Infographic: Homeowner Buying Behaviour

    Infographic: Homeowner Buying Behaviour

    Make it easy for new customers to choose your Home Services business by building a great online presence.

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  • Thriving in the New Neighbourhood Economy

    Thriving in the New Neighbourhood Economy

    Everyone has an offer. Everyone has a deal. Everyone has a promotion. And they’re exhausted from hearing them all, evaluating them all, and simply dealing with them all.

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  • 5 Rules to Attract More Customers with Local Search

    5 Rules to Attract More Customers with Local Search

    Consumers like shopping locally. So it is not surprising that they make 85% of their purchases within a 24-km radius of their home.

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  • Avoiding Directory Errors

    Avoiding Directory Errors

    When it's time to branch off into new activities to help their businesses, Canadian entrepreneurs are limited by two things: time and money. Sound familiar?

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  • Why Your Business Needs an E-commerce Website

    Why Your Business Needs an E-commerce Website

    As small businesses scramble to keep up with pandemic problems—waning foot traffic, new consumer expectations, shifting government regulations, and important safety precautions—a surge in online...

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  • How To Design Your Own Logo

    How To Design Your Own Logo

    What do the Nike swoosh, McDonald’s golden arches, and the Starbucks mermaid all have in common? These iconic logos are simple, memorable, and powerful – the qualities we all want in a logo.

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  • How to Market Your Business on Social Media

    How to Market Your Business on Social Media

    When customers can’t come to you, you need to go where the customers are. With many people working from home and shopping online, social media...

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  • How to Answer Online Reviews

    How to Answer Online Reviews

    If you’re not giving online reviews the attention they deserve, you’re missing a great opportunity to build consumer trust, stand out from competitors, gain valuable customer insights...

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  • Marketing Messages That Matter

    Marketing Messages That Matter

    You don’t have to peek too far inside the consumer psyche these days to see that customers are still in flux, reassessing what is essential to their lives.

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  • How Direct Mail Can Boost Your Business

    How Direct Mail Can Boost Your Business

    In today’s do-everything-digital marketing world, it’s easy to abandon the age-old “paper route” when it comes to advertising. But while it may seem outdated, direct mail remains a dependable...

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  • Financial Relief for Small Business during COVID-19

    Financial Relief for Small Business during COVID-19

    The global pandemic has created financial hardship for Canada’s small business community.

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  • How to Meet Your Customer’s Evolving Needs

    How to Meet Your Customer’s Evolving Needs

    Meeting customers’ needs in a post-pandemic world presents unforeseen challenges and opportunities. Those who succeed will find innovative ways to take advantage of both

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  • What's Your Workplace Cleaning Protocol?

    What's Your Workplace Cleaning Protocol?

    Whether you’ve already reopened your doors, or are still working on your reopening plan, you’ve likely thought a lot about how to welcome staff and customers into a clean, safe space

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  • A New Way to Work

    A New Way to Work

    In the scramble to keep your business going amid the disruption of the pandemic, finding the best ways to adapt to short- and long-term changes can be a challenge.

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  • Do You Have a Realistic Staffing Plan?

    Do You Have a Realistic Staffing Plan?

    As a Canadian business preparing to reopen, do you have the team you need to get back to work?

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  • Physical Distancing in the Workplace

    Physical Distancing in the Workplace

    How can you adapt the post-pandemic workplace to ensure employees stay healthy and safe? Start with a careful review of government and public health authorities’ guidelines in your jurisdiction...

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  • What’s the Game Plan?

    What’s the Game Plan?

    As Canadian businesses scramble to get back up and running, there’s bound to be more than a few starts and stops. Retooling on the fly is hard work.

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  • Quality Over Quantity: The Importance of Content

    Quality Over Quantity: The Importance of Content

    There’s simply no better way to command the spotlight and grab your customer’s attention than engaging content that will get people hooked.

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