Articles

The ultimate article repository

  • How to use online listing sites to reach more customers

    How to use online listing sites to reach more customers

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  • Canadian Small Business Guide: Using your website to drive traffic

    Canadian Small Business Guide: Using your website to drive traffic

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  • The Google AdWords Auction: Small Business Guide

    The Google AdWords Auction: Small Business Guide

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  • A Recipe for Success: Combining print and digital advertising

    A Recipe for Success: Combining print and digital advertising

    With the recent move towards digital marketing seemingly in full swing, many are missing out on a valuable opportunity to diversify and maximize their sales returns.

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  • How Print Marketing Has Evolved in the 21st Century

    How Print Marketing Has Evolved in the 21st Century

    Print advertising has continued to evolve simultaneously to its digital counterparts. The general sentiment is that print is no longer as viable or as worth it as it once was. The general perception..

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  • Uncovering the Hidden Benefits of Print Advertising

    Uncovering the Hidden Benefits of Print Advertising

    For years now, businesses have moved to a more digital approach in their advertising initiatives. The rise of the digital search, led by websites like Google, Bing and more has created a generation...

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  • Are you maximizing your website's potential?

    Are you maximizing your website's potential?

    We've compiled the most pertinent questions for any business owner looking to enhance their online presence with a strong website.

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  • The 5 Key Elements of a Successful Website

    The 5 Key Elements of a Successful Website

    Your website is your digital storefront: the first impression it generates will play a decisive role in enticing customers to come inside.

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  • Social Media Marketing 101 for Small & Medium Businesses

    Social Media Marketing 101 for Small & Medium Businesses

    Social Media Marketing has become an essential part of any small or medium business’ (SMB) successful marketing portfolio. With millions of Canadians using social media platforms like Facebook...

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  • Digital Marketing: Small Budget, Big Results

    Digital Marketing: Small Budget, Big Results

    Being able to do more with less has become the name of the game in the world of digital marketing. Producing great results with a small budget has become the norm, as companies continue to optimize...

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  • Infographic: 5 Tips to Improve Website Performance

    Infographic: 5 Tips to Improve Website Performance

    There's nothing more frustrating than visiting a website that's a chore to use or doesn't contain good information. Below are five tips that will help you improve your website performance...

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  • Staying Ahead of the Game: The Advantages of Yellow Pages’ Listing Platform

    Staying Ahead of the Game: The Advantages of Yellow Pages’ Listing Platform

    As a business owner, the goal of any advertisement campaign is to convert on as many leads as possible.

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  • 3 Kinds of Video Content to Help Your Buyers Make a Purchase

    3 Kinds of Video Content to Help Your Buyers Make a Purchase

    You already know that videos are an effective tool to help promote your business, but you probably don’t know a whole lot about actually making videos.

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  • 3 Reasons Why Your Website Needs Video Content

    3 Reasons Why Your Website Needs Video Content

    mages and videos are effective tools for communicating with your buyer and telling a visual story about your business. It’s should be no surprise that 65% of your customers are visual learners.

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  • The 5 steps of a complete digital strategy

    The 5 steps of a complete digital strategy

    Digital marketing is made up of a multitude of closely interwoven elements, like the gears of a machine. When everything is in place, a minimum of effort is enough to guide the customers.

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  • Video Content: 4 Reasons that make it a must

    Video Content: 4 Reasons that make it a must

    With the evolution of technology, the ability to create video content is accessible to any and all entrepreneurs

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  • Do I Need to Be on Facebook?

    Do I Need to Be on Facebook?

    We’ve come a long way from the early days of Facebook where the network seemed like all cat photos and what people ate for breakfast. Recent research shows that six in 10 Canadian...

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  • Facebook: Where to begin?

    Facebook: Where to begin?

    Every week in this series, we explore tips, advice and rules for optimizing your company’s presence online and on social media.

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  • How to Leverage Facebook and Instagram for Your Business

    How to Leverage Facebook and Instagram for Your Business

    Social media platforms like Facebook and Instagram are networks that facilitate direct dialogue between brands and consumers. For small business owners, these networks also represent a great way to at

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  • 4 reasons why video content is your friend

    4 reasons why video content is your friend

    Business owners are not new to the power of video content, but many might not realize just how effective video content can be when it comes to promoting their business.

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