Articles

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  • How to Make Multichannel Marketing Work for Your Business

    How to Make Multichannel Marketing Work for Your Business

    Do you struggle with where to spend your advertising dollars? Are you confused by marketing lingo and jargon? Have you ever wished for a turnkey way to execute a marketing plan that works?

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  • YP Print Directory Gets a New Look

    YP Print Directory Gets a New Look

    You may be used to finding the familiar Yellow Pages directory on your doorstep once a year, but did you know there are 300 local editions of the directory that helps Canadians shop their...

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  • 4 Brand-Building Tips for Entrepreneurs

    4 Brand-Building Tips for Entrepreneurs

    Self-promotion plays an essential role in career advancement, yet small business owners often feel uncomfortable boasting publicly about their skills and accomplishments. For many entrepreneurs...

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  • 7 Best Practices for Direct Mail Marketing

    7 Best Practices for Direct Mail Marketing

    “It’s got to be the right message, sent to the right audience, at the right time.” That’s the key to success in direct mail marketing, says Shawn Woodford, Yellow Pages’ Director of National...

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  • 5 Things to Consider When Choosing an E-commerce Platform

    5 Things to Consider When Choosing an E-commerce Platform

    “I don't remember the last time I set foot in an actual store. I purchase everything online, schedule my shipping and go and pick it up – it's fantastic.” Andrea Klauber, a Senior Product Manager...

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  • 4 E-Commerce Marketing Skills Your Team Needs Now

    4 E-Commerce Marketing Skills Your Team Needs Now

    When the COVID-19 pandemic broke out, e-commerce growth exploded. Consumers resorted to buying their groceries, clothes, toiletries, and other essentials online—trends say that these new buying...

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  • Federal budget boosts pandemic support for small businesses

    Federal budget boosts pandemic support for small businesses

    The federal government’s 2021 budget introduced new solutions, and improvements to existing programs, in an effort to provide financial support to SMBs during the pandemic.

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  • 6 Ways to Take Great Product Photos for Your E-commerce Website

    6 Ways to Take Great Product Photos for Your E-commerce Website

    Humans are extremely visual creatures who tend to buy with their eyes. Studies reveal 75% of online shoppers rely on product photos when deciding on a potential purchase, which means high-quality...

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  • Support for Canadian Women in Business

    Support for Canadian Women in Business

    Women-led businesses play an important role in Canada’s economy. While only 16 percent of Canadian SMBs are owned by women, these businesses contribute an estimated $117 billion dollars to the...

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  • 7 Things that Boost E-commerce Store Sales Conversions

    7 Things that Boost E-commerce Store Sales Conversions

    Converting website visitors into customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%.

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  • 10 Content Marketing Tips from SMBs Who Are Getting it Right

    10 Content Marketing Tips from SMBs Who Are Getting it Right

    Content marketing is an effective way for small business owners to increase their brand’s exposure, build consumer trust, generate leads, and drive sales.

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  • Why Your Business Needs an Integrated Marketing Strategy in 2021

    Why Your Business Needs an Integrated Marketing Strategy in 2021

    Integrated marketing ensures that prospects and customers have a consistent experience every time they interact with your brand.

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  • 5 E-commerce Marketing Mistakes SMBs Make and How to Fix Them

    5 E-commerce Marketing Mistakes SMBs Make and How to Fix Them

    Whether you own a brick-and-mortar retail space or provide home services, having a strong online store is key to succeeding in today’s competitive market.

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  • 4 Reasons Every Business Needs a GMB Profile

    4 Reasons Every Business Needs a GMB Profile

    A Google My Business profile is a free and easy-to-use tool to manage your online presence in today's competitive, mobile-forward marketplace — even if your business doesn't have a physical...

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  • 4 Emerging E-commerce Trends for 2021

    4 Emerging E-commerce Trends for 2021

    The explosive growth of e-commerce in 2020 has led SMBs to discover new business models and technologies that allow them to compete with the e-commerce giants.

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  • How the HASCAP Guarantee can help your business

    How the HASCAP Guarantee can help your business

    Businesses all over Canada are facing financial hardship caused by the COVID-19 pandemic.

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  • 4 Ways to Think Like an E-commerce Pro

    4 Ways to Think Like an E-commerce Pro

    You’ve built a good website and developed a suite of great products or services. Now, it’s time to attract new customers and start selling. Here are four top tips to get you thinking like an e-commerc

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  • How to Improve Your Business Reputation

    How to Improve Your Business Reputation

    Do you have a reputation management strategy for your business? Do you know what your customers are saying about you?

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  • 5 Types of Videos to Help Your Business Sell More

    5 Types of Videos to Help Your Business Sell More

    Video marketing has exploded in popularity and with good reason: video is both engaging and memorable.

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  • Why Your Small Business is Huge to Canada’s Economy

    Why Your Small Business is Huge to Canada’s Economy

    It’s especially difficult to own a small business during a pandemic, and it may be even harder to appreciate how much your business matters—not only to you, but to millions of Canadians.

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