Popular Content

  • 6 Reasons to Use Video Marketing For Your Business

    6 Reasons to Use Video Marketing For Your Business

    If you’re relatively new to promoting your business, you may be asking yourself how to do video marketing, and ‘is it even worth my time?’ With video technology so widely accessible and affordable...

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  • 7 Tips for Building a Successful Marketing Strategy

    7 Tips for Building a Successful Marketing Strategy

    If you run a business, it’s crucial to understand why marketing strategy is important and how to create one. Your marketing strategy is like a road map that outlines your business objectives, and...

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  • The Benefits of Adopting Hybrid Work for Your SMB

    The Benefits of Adopting Hybrid Work for Your SMB

    As a result of pandemic lockdowns, many businesses have been forced to experiment with more flexible, hybrid work arrangements. For many workers, this has been a major win with countless lifestyle...

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  • Government Support Update for Small Business Owners

    Government Support Update for Small Business Owners

    Canada’s road to economic recovery remains a bumpy one as the COVID-19 pandemic continues, and many small businesses face significant challenges. Since March 2020, the federal government has...

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  • Why Your SMB Needs an Integrated Marketing Calendar

    Why Your SMB Needs an Integrated Marketing Calendar

    A common mistake made by small businesses and large companies alike is that they often operate in silos. Your marketing efforts may all be running independently with little cross-collaboration.

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  • 5 Ways to Rebuild In-Person Customer Relationships

    5 Ways to Rebuild In-Person Customer Relationships

    As parts of Canada start to emerge from the wake of the pandemic, entrepreneurs are getting back to business as usual and spending more time out in the world enjoying in-person interactions with...

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  • Resources for Business Owners concerning Covid-19!

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  • 5 Best Social Media Platforms for Your SMB

    5 Best Social Media Platforms for Your SMB

    Social media is a key marketing tool for businesses of all sizes. Each platform offers its own unique tools that can help brands engage with followers online. When deciding how to use social media...

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  • How to Improve Customer Experience for Your SMB

    How to Improve Customer Experience for Your SMB

    To run a successful SMB, your customer’s experience is everything. Ensuring a smooth customer journey helps you to build trust, develop customer loyalty, win endorsements, and maintain a happy team.

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  • Creative Ways to Ask for Customer Reviews (That Work)

    Creative Ways to Ask for Customer Reviews (That Work)

    Peer-to-peer reviews on third-party websites and social platforms are incredibly important when it comes to improving your business’s search engine ranking, nurturing customer relationships, and...

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  • YP Customer Spotlight: Maison Rondeau

    YP Customer Spotlight: Maison Rondeau

    Launched in 1934 with the acquisition of an existing business, the Maison Rondeau adventure is now in its fourth generation, and the small family business is stronger than ever!

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  • 5 Ways the Pandemic has Changed Marketing

    5 Ways the Pandemic has Changed Marketing

    The pandemic has changed consumer habits in many ways. Brick and mortar businesses were among the hardest hit by these changes, often forced to employ a pandemic marketing strategy to address the...

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  • How to Create (and Maintain) a Social Media Calendar for Your SMB

    How to Create (and Maintain) a Social Media Calendar for Your SMB

    If you’re scrambling to decide what to post on Facebook and Instagram every day, it might be time to take a more strategic approach to your social media marketing efforts.

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  • 5 Essential Elements of an E-Commerce Product Page You May Have Overlooked

    5 Essential Elements of an E-Commerce Product Page You May Have Overlooked

    If you’ve launched your own online store, you already understand the role engaging content plays for high-converting e-commerce landing pages. Producing eye-catching photography and colourful copy...

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  • 5 Keys to a Successful Small Business Rebrand

    5 Keys to a Successful Small Business Rebrand

    A brand identity is a critical part of any marketing strategy and encompasses all the visual assets associated with your small business. Creative elements like a company logo, typography, colours...

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  • 5 Fresh Ways to Use Video Marketing in 2021

    5 Fresh Ways to Use Video Marketing in 2021

    Video is one of the best visual marketing tools you can use for your small or medium-sized business. It helps to increase awareness of your brand, keeps people engaged, and brings in new customers.

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  • 7 Creative Ways to Grow Your Email List

    7 Creative Ways to Grow Your Email List

    Email marketing is a key marketing strategy for brands and small businesses that want to communicate directly with their customers. If you want to grow your email list, here are some creative ideas...

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  • 6 Unique Ways to Promote Your SMB on TikTok

    6 Unique Ways to Promote Your SMB on TikTok

    Think TikTok is just for dancing teenagers? Think again. The viral video app can be a powerful marketing tool for savvy entrepreneurs and small business owners.

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  • 5 reasons visitors aren’t buying from your E-commerce website

    5 reasons visitors aren’t buying from your E-commerce website

    Having trouble turning your website visitors into paying customers? If you’re seeing a lot of abandoned shopping carts online and want to improve conversion rates for your website, here are five...

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  • Boost your YP business profile to the top of mobile searches

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  • A Beginner’s Guide to Email Signature Marketing

    A Beginner’s Guide to Email Signature Marketing

    When it comes to email marketing, most small business owners understand the importance of attention-grabbing subject lines. But there’s an often-overlooked marketing opportunity that lies at the...

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  • 5 Ways to Make Your Business More Sustainable

    5 Ways to Make Your Business More Sustainable

    Climate change poses a growing risk to small- and large-scale businesses around the world, with many organizations already feeling the impact of extreme weather, supply chain issues, rising...

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